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Presented By: Faryal Jamil Neha Anwar Khattak Shoaib Jan Allawala Mohammad Salman Aneeqa Naz
INTRODUCTION
Name changes:
Capitol Wrestling Federation (1950s) World Wide Wrestling Federation (1960s) World Wrestling Federation (1979) World Wrestling Entertainment (2002)
him forced to sell his precious company. His son, Mr. Vince McMahon Jr., decided to take over the company However, his father refused to just hand over his lifes work, therefore, required his son to pay for the company which he did in several installments
innovations and owner Vince McMahon Jr. was not prepared what followed behind his empires success.
SWOT Analysis
strengths weaknesses
opportunities
threats
Strengths
Vince McMahon Jr. attained ownership of the company known as the World
Wrestling Federation WWE has been around for many decades. It had created a loyal fan base. better production values it offers from the new cameras and sets Pay-per view licensing
Weaknesses
Did not do a good job in monitoring trends in the industry, the market place and society for potential threats. Taped their matches-did not show live
Opportunities
Online markets opened opportunities for merchandising
Threats
Industry Rivalry
Intense Rivalry Between WCW and WWF
WCW recruited wrestler's whose contract with WWF expired Low switching cost of viewers WCW does not exist any more now. TNA impact wrestling is the only competitor Therefore industry is relatively low
New Entrants
Require Extensive capital to attain wrestlers and equipments Switching cost of Viewers is low Product Differentiation is not high
Substitute
People watch wrestling for entertainment There are alternative ways to find entertainment on TV Though the entertainment in other sports is not same as it is in wrestling
Power Of Buyers
Customers have high buying power in this industry Low switching cost
Power Of Supplier
Suppliers in this case are different wrestlers and network
Wrestlers are willing to join any one of the league. The supplier power is low as well
Result
Low
Rivalry New Entrants Substitute Power of Buyers
High
Power of Suppliers
Attractive Market
Recommendations
Management need to be on top of things
external environment Need to pay attention to the internal environment aswell They need to treat their employees the way they should be Employees should have a safe and comfortable working environment
Recommendations
They need to be aware of any conflicts arising
between their employees and need to resolve them Sessions should be encouraged whereby the employees can speak out their concerns and give suggestions towards improving their performances they need to keep up to date with technology and never fall behind the WWE can make the barriers of entry into the wrestling industry much more difficult to avoid any competitor moving in and reducing the industrys profits.
Conclusion
World Wrestling Federation is a privately
family owned business that have been in existence for many years and shown great opportunities and success. It is a business same as the rest to have challenges and learn from mistakes. World Wrestling Federation has come a long way and will surely be there in the future capturing and implementing new strategic plans. Mr. Vince McMahon Jr. is an entrepreneur who will surely develop the skills and carry on the business to a successful future.