Coca-Cola

Presented By:
Karishma Seth
PGDM07028
 Coca-Cola
Introduction

Type Cola
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 1886
Related products Pepsi
RC Cola
Zam Zam Cola
Mecca Cola
Virgin Cola
Parsi Cola
Qibla Cola
Evoca Cola
 Introduction
o A cola (a type of carbonated soft drink) sold in stores,
restaurants and vending machines in more than 200
countries.

o Produced by The Coca-Cola Company and is often

referred to simply as Coke.

o Originally intended as a patent medicine when it was

invented in the late 19th century by John Pemberton.

Dr. John Smith Pemberton for the first time produced the
syrup for Coca-Cola on May 8, 1886.
 Continued ….

o It was bought out by businessman Asa Griggs

Candler, whose marketing tactics led Coke to its
dominance of the world soft drink market throughout the
20th century.
o The company actually produces concentrate, which is
then sold to various licensed Coca-Cola bottlers
throughout the world.
o Such bottlers include Coca-Cola Enterprises, which is
the largest single Coca-Cola bottler in North America
and western Europe.
 Coca-Cola India

o It returned to India in 1993 after a gap of 16 years giving a

new thumbs up to the Indian Soft Drink Market.

o It has made significant investments to build and continually

consolidate its business in the country, including :
1.New production facilities,
2.Waste water treatment plants,
3.Distribution systems and marketing channels.

o It is among the country’s top international investors, having

invested more than US$ 1 billion in India within a decade of
its presence and further pledged another US$ 100 million in
2003 for its operations.
 Vision

o We improve lives in every community we touch.

o We replenish each drop of water that we use.
o Our packaging is no longer seen as waste,but as a valuable
resource for future.
o Workplace rights are protected and all people are respected.
o We work in partnership with others to provide good jobs to
others,world class quality beverages and a healthy
environment.
Brand Logos
 Indian Advertising Award

oThe Company’s thrust has always been on reaching the core

of the consumers heart through advertising excellence .

oIn early 2003, Coca-Cola India collected Advertiser of the

Year and Campaign of the Year awards for the Thanda Matlab
Coca-Cola all-media campaign.
Financial Overview