EVENTS & MEDIA MARKETING

Faraz Damad 1212 Ramesh Anurachal 1205 Amit wadkar 1260 Sattbhir Jaggi Avinash Singh 1254

EVENTS MARKETING

Event & Event Management:

Events : Events could be defined as a planned public or a social occasion.
Event Management : Event management is planning of an event and ensuring proper execution of whatever it is that has been planned.

Events can be classified on the basis of their size, type and context.

Social / lifecycle events Education and career events Sports events Entertainment Events Political Events Corporate Events Religious Events Fund Raising or Cause related events

TYPES OF EVENTS

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Social / Life-Cycle Events Events like Birthday party, Graduation day, Bachelor's party, Engagement, Wedding, Anniversary, Retirement day, Funeral etc. Education and career events Education fair, job fair, workshop, seminar, debate, contests and competitions etc. Sports Events Events like Olympics, World Cups, Football leagues, Twenty20 Cricket Entertainment Events Music concerts, fairs, festivals, fashion shows, award functions, celebrity nights, beauty pageants, flash mob, ornaments exhibition, stage shows etc.

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TYPES OF EVENTS

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Political Events Political procession, demonstration, rally, political functions etc. Corporate Events Events like meetings, conferences, exhibitions, product launches, road shows, buyer-seller meet etc Religious Events Events like religious festivals / fairs, religious procession, Katha, Pravachan, Diwali fair, Dusherra fair etc. Fund raising or Cause related Events Any event can be turned into a fund raising or cause related event e.g. auctions.

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EVENT PROCESS
Pre-Event Process
Planning, Budgeting and Sponsorship Marketing and Media management and Pre-event Evaluation.

Actual Event Process

Food management, Logistic Suppliers Management Risk and Safety Management etc.

Post Event Process

Feedback, Bill settlement Post Event analysis, Budget analysis etc.

Product can refer to many things for the show. A product is the thing or idea one is looking to sell. A Fest in itself is a product. The artists Bigger the artists, bigger the Fest. The music With Live music, one sells emotion. Merchandise T-shirts, hoodies, stickers, buttons and whatever else with band / artist names on it.

Two basic ways you should look at how to price your product (Fest). One way is to come up with a price based on the products cost to you, plus what you want to get out of the product. The other price strategy one is probably going to use will be competitive pricing.

Place refers to providing the product at a place which is convenient for consumers to access. Convenience takes into account
the ease of buying the product
finding the product (event) finding information about the product and several

other factors.

Promotion, is the advertising aspect of marketing. This is the biggest part of ones marketing efforts and take most of ones time. If you have planned out the product, price and place, the show would sell. Advertising can be done through many media outlets these days: Internet. Radio Posters and flyers Television Print When it comes to marketing, plan the promotions very carefully.

Organizer Event infrastructure Target audience Venue Client Media

MEDIA MARKETING

MEDIA
Communication channels through which news, entertainment, education, data, or promotional messages are disseminated.

Media Marketing include:

Identifying and Targeting your Audience Pricing Branding Types of Media available Direct Marketing Using the Internet as a Marketing Tool

A Radio Station is a PRODUCT, over which various entertainment programs, viz. music shows, talk shows, voice advertisements, etc. are aired.

Price & Place are the two factors which has no impact on the customers (i.e. Radio listeners) of Radio since they dont pay for listening radio and it is available everywhere.

Radio station promotes its radio channels in different cities in their local language. Promotions can be done through modes like road shows, celebrity endorsements, print materials etc.

THANK YOU