Pushpaka Vimana 1987

THE SOUND OF SILENCE 2014

WHY PUSHPAKA..
Most movies which were other choices were already remakes (Dil Chahta Hai Remake of St. Elmo's Fire(1985), Reality Bites(1994).) (Dilwale Dulhania Le JayengeRemake of Rob Reiner's The Sure Thing (1985) ) Rang De Basanti ..etc

 The last options were: Rehna Hai Teray Dil Mein VS Pushpak. PUSHPAK WON BECAUSE: Silence is golden, and gold is up these days, so silence is a solid investment. Jarod Kintz On a serious note ,because it would be a Experience for the audience.

 The major population would have never seen a silent movie , at least not at a Movie Theatre Abie's Irish Rose (1928) - $1,500,000. Last silent movie to make a mark. Its a lost or an ignored Blue Ocean !!!

CAST
Kamal Haasan/James Franco/Unemployed Man Amala/Natalie Portman/Magicians daughter Thomas Haden Church/Tinu Anand/Hitman Robin Williams/Loknath/Hotel owner

Others..

Reasons of choosing this cast : Since it a silent movie it needs star attraction Since its a black comedy, the actors chosen are who normally do play roles in comedies. Acting skills of the Actors.

CREW
Director: Guy Ritchie(has done serious as well as romantic comedies eg. Lock Stock and Two Smoking Barrels , Swept Away etc.) Cinematographer : Jeffrey Scott(The Social Network, Girl with the Dragon Tattoo) Music Director: A. R. Rahman.(Since the music is the most important part of this film) Costume Design: Stephanie Collie. Editing: Niven Howie

THE MARKETING PLAN

Defining Movies Target Audience: FREQUENT MOVIEGOERS OVER 50 According to a 2010 study, people over 50 make up the largest segment of moviegoers, yet they don't go to the movies as often as teens and young adults Audience of Comedy Setting up Movie Website Knowing Prospective Fanbase Discover where the fans hang, both online and offline. Create as list of popular publications that cater to the fans

Tracking everything: Add tracking tools to the website. Modify the website to influence user activity.

 Refining the Marketing: Refine movie messaging based on audience feedback. Create the hook and refine it to emphasize the unique story of The Sound of Silence Get the movie in front of influencers in the target market. Search Engine Optimization For the Movie:

Spreading The Word and Build Buzz Leveraging Social Networks and Blogging Community

 Newspapers: 10 percent Network TV: 21 percent Spot TV (purchasing commercial "spots" from individual TV stations): 13percent Internet: 6 percent Theatrical trailers: 4 percent Other media (includes cable TV, radio, magazines, billboards): 25 percent Other non-media (market research, promotion/publicity, creative services): 22 percent