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Media Planning involves selecting appropriate media for carrying advertising message to target audience and deciding how much to spend on each media and scheduling when the advertisement is to run Media planning is the process of determining how to use time and space of media to achieve advertising objectives
Size of ad budget Media used by competitors Media availability Media reach and coverage Media cost Media frequency Media image Media discount
Selecting optimum media mix Selecting suitable media vechile within each selected media Media sceduling Execution of advertising programme Follow up and evaluation
Media scheduling
Media scheduling refers to decision regarding date or time when advertisement is to appear, frequency of ads