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  • Baby Product

    Загружено:

    Amitsinh Vihol
    109 просмотров10 страниц
    Johnson's Baby Shampoo is produced by Johnson & Johnson, an American multinational company founded in 1886. Johnson's Baby Shampoo is a soap-free, hypoallergenic shampoo with a mild, tearless formula. It leaves hair smelling fresh and looking healthy without irritating babies' eyes. Johnson's markets its various baby care products, including shampoo, under the well-known Johnson's brand name using umbrella branding. The shampoo is available in different sizes and price points to meet customer needs.

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    Baby Product

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    Johnson's Baby Shampoo is produced by Johnson & Johnson, an American multinational company founded in 1886. Johnson's Baby Shampoo is a soap-free, hypoallergenic shampoo with a mild, tearless formula. It leaves hair smelling fresh and looking healthy without irritating babies' eyes. Johnson's markets its various baby care products, including shampoo, under the well-known Johnson's brand name using umbrella branding. The shampoo is available in different sizes and price points to meet customer needs.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    109 просмотров10 страниц

    Baby Product

    Загружено:

    Amitsinh Vihol
    Johnson's Baby Shampoo is produced by Johnson & Johnson, an American multinational company founded in 1886. Johnson's Baby Shampoo is a soap-free, hypoallergenic shampoo with a mild, tearless formula. It leaves hair smelling fresh and looking healthy without irritating babies' eyes. Johnson's markets its various baby care products, including shampoo, under the well-known Johnson's brand name using umbrella branding. The shampoo is available in different sizes and price points to meet customer needs.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 10

    BABY PRODUCT: SHAMPOO

    PRESENTED BY:AMITSINH VIHOL (MBA PHARMA-I) KSV MBA PHARMA.

    BABY SHAMPOO

    JOHNSON'S BABY SHAMPOO

    American MNC- founded in 1886

    Manufacture- Medical devices, Pharmaceutical and Consumer packaged goods .


    The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries.

    Johnson & Johnson had worldwide pharmaceutical sales of $65 billion for the calendar year of 2011
    Key Products- Band-Aid, Tylenon, Johnsons Baby products, Neutrogena skin and beauty products, Clean & Clear, Acuvue contact lenses.

    JOHNSON'S BABY SHAMPOO

    About the Product


    Soap free, hypoallergenic, and dermatologist tested Baby Shampoo with mild, tearless formula As gentle to the eyes as pure water NO MORE TEARS formula rinses quickly and easily

    Leaves hair smelling fresh, and looking beautifully healthy and shiny

    JOHNSON'S BABY SHAMPOO


    Ingredients
    Water- base Cocamidopropyl Betaine- surfactant

    PEG-80 Sorbitan Laurate- surfactant


    Sodium Trideceth Sulfate-cleansing agent PEG-150 Distearate-thickener and emulsifier Fragrance

    Polyquaternium-10-conditioning, moisturizing, antistatic


    Tetrasodium EDTA- chelating agent Quaternium-15-preservative Citric Acid- Helps adjust pH levels

    Yellow 10 and Orange 4

    JOHNSON'S BABY SHAMPOO


    Products
    1. Johnsons Baby Shampoo 2. Johnsons NATURAL Baby Shampoo 3. Johnsons Baby Shampoo with Natural Lavender 4. Johnsons NO MORE TANGLES Shampoo 5. JOHNSON'S NATURAL Kids 3-in-1 (Shampoo, Conditioner & Body Wash)

    JOHNSON'S BABY SHAMPOO


    Packaging and Pricing 60ml.48Rs 100ml...78Rs 200ml...150Rs 475ml290Rs

    JOHNSON'S BABY SHAMPOO


    Marketing
    Umbrella Branding/family branding-Different products having different images are put together under one major brand or parent brand and are marketed by the firm. Eg-Johnson & Johnson sells baby care products under the Johnson's brand name Johnson's Baby Powder, Johnson's Baby soap, Johnson's Baby Shampoo etc. Benefit-Promotion is very cheap and easy, For all the different products and services, advertising, promotion and IMC tools can be combined, launching of a new product under umbrella gains recognition easily. Disadvantage-negative publicity for any product or even new product it can affect the other brands,

    JOHNSON'S BABY SHAMPOO


    Competitors
    Pigeon - Baby Shampoo(110Rs/100ml) Himalaya - Gentle Baby Shampoo(77Rs/100ml) Farlin - Baby Shampoo(110Rs/100ml) Galenco - Baby Shampoo(125Rs/100ml)

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