INTRODUCTION

Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.

VISION
Man

is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.

MISSION

Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.

the

COMPANY PROFILE
Established: on April 1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne Industry:
Computer Hardware computer software consumer electronics digital distribution

Key People:

Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook

Total Revenue: US $ 65.23 billion(FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores

MAJOR HARDWARE PRODUCTS

Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

MAJOR SOFTWARE PRODUCTS

Mac OS X iOS iTunes iWork QuickTime Safari iLife

STORES AND SERVICES

Apple Store (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud

ACQUISITIONS

Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies

THE EVOLUTION OF APPLE INC.

1975
Newton Apple"

1977
"Byte into an Apple"

1997
"The Power to Be Your Best"

2006
"Get a Mac"

THE BEGINNING.
Apples history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. Its the story of two Steves:- Stephen G Wozniak and Steven P Jobs

THE BEGINNING
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I

EARLY YEARS COMPUTER COMPARISON

Product Apple I Apple II Apple III Cost $666 $1298 Storage --Floppy Floppy RAM 8 KB 64 KB 128 KB 1 MB 128 KB Year 1976 1977 1980 1983 1984

$4300
(for business)

Apple Lisa $10,000 Floppy

(for business)

Macintosh $2495

Floppy

EXTRA SHOT

1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.

1991-95
1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the

AIM alliance.

RETURN OF STEVE JOBS

REBIRTH OF APPLE
1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new buildto-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop.

DESKTOP EVOLUTION

The iMac
Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer

Released in 2007 RAM: 4 GB 320 GB hard drive

LETS HAVE ANOTHER COMPARISON

Product Macintosh Mac Plus iMac Cost Storage $2495 Floppy $2600 Floppy $1799 320 GB RAM 128 KB 4 MB 4GB Year 1984 1986 2007 1989 1991 2008

Mac Portable
(laptop)

$6500 40MB hd 8 MB

Powerbook 100 $2500 40MB hd 8 MB (laptop)

Macbook Air
(laptop)

$1799 120GB hd 2GB

20

EVOLUTION OF OSS
Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 mid 1990s) Could run multiple applications Mac OS 8 (8.0 8.6) (1997) better file management Mac OS 9 (9.0 9.2.2) (1999) improved support for wireless Mac OS X (1999 today) UNIX based OS
10.0 Cheetah (01) 10.3 Panther (04) 10.6 Snow Leopard (09) 10.1 Puma (02) 10.4 Tiger (05) 10.2 Jaguar (03) 10.5 Leopard (08)

10.7 Lion(11)

iPod- THE BLOCKBUSTER

On October 23, 2001-the iPod CPU: Samsung ARM and Apple A4 5 GB hard drive that put "1,000 songs in pocket New technology: spintronics Initially , iPod software only worked with Mac OS; from 2nd generation onwards works with Microsoft Windows also Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.

EXTRA SHOT..
Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.

SHREDDING DOWN COMPUTER

on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV

iPhone
a convergence of an Internetenabled smartphone and iPod. iOS, (formerly iPhone OS)scaled down version of OS X 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi

iPad
tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.

ICLOUD

June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -iCloud

OS X LION

PRESENT HITS

IPHONE 4

IPAD 2

AND THE UPCOMINGS..

iPhone 5 (this Year 4Q) iOS5 (Released September) iPad3 (on testing) iPhone-low cost version(on lab)

CORE COMPETENCIES

Differentiation Strategy
Value Creation

DIFFERENTIATION STRATEGY

Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation

STRENGTHS& WEAKNESSES

strengths
Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales

weaknesses
High Price Proprietary System Niche Market Cannibalization

WORK CULTURE

Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.

COMPETITORS

Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony .

WHERE APPLE STANDS NOW?

THE WORLDS MOST INNOVATIVE COMPANIES

TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX ZYNGA EPOCRATES

APPLE

WORLDS MOST REPUTED IT COMPANIES

Apple
Google Microsoft

THE CONSUMER ELECTRONICS INDUSTRY OUTLOOK

Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic

Microsoft Dell

Apple

HOW?

Because Apple thinks Different from others

THINK DIFFERENT

THINK DIFFERENT

CONCLUSION For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to think different. Apple, go on innovating..

REFERENCES

www.apple.com en.wikipedia.org/wiki/Apple_Inc www.technologyguardian.co.uk The Economic Times The Hindu T3 the gadget magazine

THANK YOU