Jyoti Naik - former President of Shri

Mahila Griha Udyog Lijjat Papad

ByCharuta Jagtap

History
O Began with just seven semi-illiterate ladies

and a borrowed sum of Rs. 80 O Founded in Girgaum, Mumbai on 15th March, 1959. O A small inconspicuous function of making 4 packets of papad started History and was later expanded into a co-operative.

O Jaswantiben Popat was in her twenties

when Lijjat was started. O She along with six others started Shri Mahila Griha Udyog Lijjat Papad ( Lijjat ), it was registered as a cooperative under her leadership. O Always believed in providing work that led to self dignity for women.

Introduction
O Shri Mahila Griha Udyog Lijjat Papad ,

popularly known as Lijjat O Indian women s cooperative involved in manufacturing of various FMCG products. O Lijjat has an annual turnover of around Rs. 650 crore , with Rs. 29 crore in exports (As of 2010). O It provides employment to around 42,000 people .

O Lijjat is headquartered in Mumbai and has

67 branches and 35 divisions all over India. O Registered under the KVIC Act- ( Khadi & Village Industries Commission). O Follow the Gandhian principles of trusteeship or Sarvodaya . O Sanchalikas act as the branch managers.

Vision/Core values
O VISION - The vision of the organization is

to make women self-reliant and self confident

O Core values - An organization of the

women, for the women and by the women.

O Pledge to ensure that all get the fruits of

labor, no harm is caused to the institution and synthesis of 3 different concepts 1) The concept of Business i.e. Production of quality goods at reasonable prices 2) The concept of family Mutual family affection, concern and trust 3) The concept of Devotion Work is worship

Products
O Papad
O Khakra O Appalam, Masala, Wadi O Gehu Atta (Wheat flour) O Bakery products O Chapati O SASA Detergent Powder, cake

Jyoti Naik
O Joined Lijjat in 1971 when she was 12 .
O Storekeeper in 1973 O Sanchalika in 1981 in charge of a store

having 500 sister-members + editor of Lijjat Patrika O Vice President in 1989 O President of the organization

Welfare Facilities for the Sisters

O Minibuses to come to the branches everyday
O Preventive Health Care programmes O Compulsory primary education for all sister

members
O Scholarships or Grants to the dependents of

the sister members

O No Retirement Benefits

Corporate Social Responsibility

O Give - back policy
O Rehabilitation of Chincholi, Latur &

Bhujpur
O Draught Relief Work O Participation in Asha Dhan activities O Tsunami Donation

Awards & Accolades

O Best Village Industry 1998-99, 2000-01 &

2003

O ET Award of Businesswomen of the Year

2001-02 for Corporate Excellence

O Featured on BBC World in the programme

Business Bizarre O It also received the PHDCCI Brand Equity Award 2005 .
O A Six Sigma Company

Critical Success Factors/ Threats

Success Factors
O Merging of Ownership

Threats
O Fake Lijjat papads in

with Membership
O Consistent quality of the

market.

product
O Informal

O Fast

Work

Environment
O Make

Leaders out of ordinary women

growth caused few governments withdraw exemptions

has state to tax