DEFINITION INTRODUCTION HISTORY MEDIA FLO STEPS TO REGISTER HOW DO YOU GET THE SERVICE ACTIVATED?

CLICK ON THE WAP LINK TO DOWNLOAD THE VIEWING EXPERIENCE USES CHALLENGES

TECHNICAL BACKGROUND DVB-H MOBILE TV

MOBILE TV TECHNOLOGIES
MOBILE TV BROADCASTING MOBILE TV REGULATION OF SPECTRUM ALLOCATION MARKETING SNAPSHOT END USER IN FOCUS RESULTS CONCLUSION REFERENCES

Mobile television is television watched on a small handheld or mobile device. It includes pay TV service delivered via mobile phone networks or received free-to-air via terrestrial television stations. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the internet and the ability to store programming for later viewing. Mobile TV is a generic term used to describe the delivery of video content to a mobile phone handset. Mobile TV users will be able to watch the programs they know: sports events, favorite shows, newscasts, etc. wherever they may be thanks to the combination of the portability of their handset and the wireless delivery. Combined with video on demand, this will usher in a new era of convenience. Mobile TV users won't have to go home, or go anywhere in particular in order to view their program, and they will even be able to choose the time when they want to watch some types of programs.

There are currently two main ways of delivering mobile TV. The first is via a two-way cellular network, and the second is through a one-way, dedicated broadcast network. Each approach has its own advantages and disadvantages. Delivery over an existing cellular network has the advantage of using an established infrastructure, inherently reducing deployment costs. At the same time, the operator has ready-made market access to current cellular subscribers, who can be induced to add mobile TV to the services they buy. The main disadvantage of using cellular networks (2G or 3G) is that mobile TV competes with voice and data services for bandwidth, which can decrease the overall quality of the mobile operator's services. The high data rates that mobile TV demands can severely tax an already capacity-limited cellular system. Also, one cannot assume that existing mobile handsets can receive mobile TV applications without major redesign and replacement. Issues such as screen size, received signal strength, battery power, and processing capability may well drive the mobile TV market to design hand-held receivers that provide a higher quality of voice and video than is available on most current cellular handsets.

Many 2G mobile service operators and most 3G mobile service providers are providing VOD or streaming video. These services are mainly unicast, with limited transmission capacity. They are built upon the underlying technologies used in the mobile cellular system itself GSM, WCDMA, or CDMA2000. An example of a technology designed to work on a 3G network is Multimedia Broadcast Multicast Service (MBMS), a multicast distribution system that can operate in a unicast or multicast mode. Mobile TV services over existing GSM and WCDMA cellular networks operates in the 5 MHz WCDMA bandwidth, and it supports six

The first pocket-sized mobile television was sold to the public by Clive Sinclair in January 1977. It was called the Micro vision or the MTV-1. It had a 2-inch CRT screen and was also the first television which could pick up signals in multiple countries. It measured 10215941mm and was sold for less than 100 in the UK and for around $400 in the US. The project took over ten years to develop and was funded by around 1.6 million in British Government grants. Mobile TV is one of the features provided by many 3G phones. In 2002, South Korea became the first country in the world to have a commercial mobile TV CDMA IS95-C network, and mobile TV over 3G (CDMA2000 1X EVDO) also became available that same year. In 2005, South Korea also became the first country in the world to have mobile TV when it started satellite DMB (S-DMB) and terrestrial DMB (T-DMB) services on May 1 and December 1, respectively. Today, South Korea and Japan are at the forefront of this developing sector. Mobile TV services were launched by the operator CSL in Hong Kong, March 2006, on the 3G network. BT in the United Kingdom was the among the first companies outside South Korea to launch Mobile TV in September 2006, although the service was abandoned less than a year later.

The MediaFLO system is an end-to-end mobile broadcasting technology that can deliver high-quality video to any mobile device. The "FLO" part of the name is an acronym for Forward Link Only. Forward Link is another term for the downlink connection on a mobile phone, meaning that the system only sends data to the mobile devices and does not receive any data back from it. Currently, the only commercially released devices that can receive the MediaFLO signal are mobile phones, but the technology is capable of sending the signal to any device equipped with a MediaFLO receiver. QUALCOMM, an innovator in wireless technologies, has demonstrated the broadcast of a MediaFLO signal on several mobile devices that are NOT tied to any cellular network. In the US, Qualcomm will broadcast its service on what used to be UHF Channel 55, which is roughly the 700MHz frequency band.

Click open the program for viewing On successful registration, click open the channel to get programs Select a package of your choice and submit it. Open the app downloaded and click on the channel to get the packages available Click on message to download the app on to mobile

SMS my3gtv to 55447 and get the WAP push message.

 Just type MY3GTV & send to 55447 A WAP link is obtained through an SMS

 In Nokia phones, click on the wap link,

download and save the application. Application is saved in the main menu. In Ericsson phones, application does not get saved. Keep the wap link saved in the Messages Inbox. This link has to be used every time for watching

Mobile TV

 Open the Application, channels will be displayed on Screen Clicking on any Channel Register for the preview. Available Programs will be displayed Select the program to watch. Starts buffering

 After buffering completes Player starts playing the selected program For pause and mute go to options View can be set as landscape or portrait

Watching TV Independent of Location

Transportation Vehicle Public Places Private Spaces

Watching TV Independently of Time

Mobile TV usage can be divided into three classes:

1) Fixed Watched while not moving, possibly moved when not being
watched

2) Nomadic Watched while moving slowly (e.g. walking)

3) Mobile Watched when moving quickly (e.g. in a car)

Each of these pose different challenges.

MAIN STANDARDS: T-DMB

T-DMB (Terrestric Digital Multimedia Broadcasting) Appropriation of already existent frequencies possible (primary reserved for DAB) Limited transmitting power: limited reception in buildings, limited frequency range for two to four exams.

DVB-H

DVB-H (Digital Video Broadcasting Handheld) which differ in the coding and the devoted frequencies. 25 programs possible and less wattage of the end users device. Marginal existent infrastructure and frequencies.

UMTS

May not provide a constant transmission but only on demand services.

Mobile TV
Cellular
3G MBMS TDtv 1SEG

Broadcast
DMB DVB MediaFLO ISDB

Mobile TV- Broadcasting?

Criteria of presentation fulfilled? Media license required

Certain must-carry obligations

E.g. diversity of opinions must be guaranteed

Allocation of transmission capacities: in Germany problem of differing allocation by 16 different federal states. Pilot project for a coordinated approach in respect to DVB-H capacities in 2007.

Allocation of defined transmission spectrums by NRA to telecommunication network operators. Auctions are possible if not enough frequencies available. Spectrum management subordinated to media regulation.

Telecommunication regulation has to be media friendly.

\
USAGE Commuting, at home, work break, background usage 25 minutes/month (cellular) to 15-35 minutes/day (DVB-H trials) 5-60 Live TV channels and on-demand Internet video portals for mobiles & movies on memory cards 4 million mobile TV subscribers in > 100 cellular networks worldwide 2 million mobile TV subscribers in KOREA & 700k in 3 Italy's DVB-H 12 million downloads from 3s SeeMe TV since launch in Oct.2005 Cellular: free introduction, monthly package fees and pay per use Fees range from 7.5 to 15/month, clips 0.6-2/pcs Cellular streaming and downloading + various broadcast trials DVB-H: Finland, Vietnam, Italy, India, Philippines, Malaysia,; DMB: Germany, Korea, ISDB-T: Japan CONTENT

VOLUMES

PRICING

TECHNOLOGY

-Live on demand and download -Many TV channels and Internet CONTENT

HANDSET USABILITY

SERVICE USABILITY

-coverage and capacity -picture quality -channel switching times -battery life time

PERFORMANCE

-simple to use -fast client startup -Content discovery

Soft combine Sites (MBMS)

Combiner

Soft Decoding

Soft Decoding

At least 3db gain (2 times) At cell edge! Single Frequency NW (DVB-H)

Decode one signal

This answers why DVB-H has > 20 high quality channels per carrier!

Interest in content types

news m us ic s ports anim ation m ovies cartoons s oaps s itcom s 0 20 40 60 80 100

Number of mentions

 41% of pilot participants would be willing to purchase mobile TV services and half thought that a fixed monthly fee of 10 euro's was a reasonable price to pay. According to the pilot results, pilot participants not only wanted to watch familiar program offerings, but they would also welcome mobile TV content that is suitable for short and occasional viewing Participants also watched mobile TV at different times than traditional TV peak hours. In general, mobile TV users spent approximately 20 minutes a day watching mobile TV Mobile TV was most popular while traveling on public transport to relax or to keep up to date with the latest news although it also proved popular at home for entertainment and complementing participants main TV watching.

High expectations from the market to be the next killer application

Pilots programs support the expectations Some surveys has given negative results We have seen this before.. No one really knows
screen size possible copyright fees bad coverage

Questions that still need to be answered

Are people willing to pay for services that they can get free or have already paid for?

http://www.3g4g.co.uk/Tv/ http://www.3g.co.uk/PR/March2006/2732.htm http://en.wikipedia.org/wiki/Mobile_TV