IDEA CELLULAR LTD.

MADE BY: SHILAP SHARMA MBA 2C 157

HISTORY OF IDEA CELLULAR COMPANY

Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011.

In 2004, Idea (the company had by then been rechristened) bought over the Escorts groups Escotel gaining Haryana, Uttar Pradesh (West) and Kerala and licences for three more UP (East), Rajasthan and Himachal Pradesh. By the end of that year, four million Indians were on the companys network. In 2005, AT&T sold its investment in Idea, and the year after Tatas also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group. Rs 2,700 crore adding Punjab and Karnataka circles. Modis joint venture partner, Telekom Malaysia, invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Ideas subsidiary, Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over Rs 2,000 crore.

Customer service
The company has its retail outlets under the "My Idea" banner. The company has also been the first to offer flexible tariff plans for prepaid customers. It also offers GPRS services in urban areas. Idea Cellular won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom sector, at the prestigious Avaya Global Connect Customer Responsiveness Awards 2010.

PARTNERS OF IDEA CELLULAR

IDEA welcomes all businesses and individuals interested in partnering with us to enhance and strengthen the IDEA products & services portfolio. To explore such potential partnerships, kindly get in touch with us by submitting the Partners Form. Some of our Technology and Content Partners:

MARKETING COMMUNICATIONS PUBLIC RELATIONS Imprimis PR Lowe India Pvt Ltd Mindshare NETWORK

MISSION OF IDEA CELLULAR

We will delight our customers while meeting their communication needs anytime anywhere.
We survive because of our customers

Competitors

MTS, Ping Mobile, Reliance Communications, Tata DoCoMo ,Tata Indicom, Uninor, Videocon, Virgin Mobile and Vodafone.

SERVICES OFFERED BY IDEA CELLULAR TO ITS CUSTOMERS

Idea Cellular Limited was the 1st cellular company in the country to launch the scheme of music messaging with background tones, cellular jockey, and group talk. The company was also the 1st to launch mobile email services and voice portal. Idea Cellular Company offers various services to its customers that includes prepaid and post paid mobile services. The company also offers roaming, value added services, and call management services to its customers. The Company Idea Cellular Limited has offered revolutionary tariff plans to its customers such as Lifetime Idea, Super Power, Women's Card, Lifelong offer, and Outdoing 2 Minutes Free.

IDEA PRODUCT LIFE CYCLE THEORY This is the idea that products, like people, have a birth, a life and a death, and that they should be financed and marketed with this in mind. Even as a new product is being launched, its manufacturer should be preparing for the day when it has to be killed off. Its sales and profits start at a low level, rise (it is hoped) to a high level and then decline again to a low level. This cycle is sometimes referred to simply as PLC.

Swot Analysis Of IDEA

Strengths:
* Strong brand recognition * Well Integrated operations * Significant execution and technological capabilities * Strong distribution channel

Weaknesses:
* Low ARPU compared to competitors * Weakness in Rural Market * Low capabilities in Ethernet and application delivery services

 Opportunities: Low penetration Rates Strategic Alliances ( FLAG) Global expansion due to resource based acquisitions of FLAG Huge GSM subscriber base (76.67%) with economies of scale for GSM operators Telecom policy in more in favor of GSM than CDM Higher ARPU in GSM sector

 Threats:
Increasing competition with domestic players Decreasing ARPU due to competitions High regulation in Indian Telecom sector Changing political scenario could change Regulations

THANK YOU

1 Product developmentThe phase when a company looks for a new product. New products do not have to be out-of-the-blue new (like the video-cassette recorder or the compact disc). They may be merely additions to existing product lines (the first cigarette with a filter tip, for instance) or improvements to existing products (a new whiter-than-white washing powder).

2 IntroductionThe products costs rise sharply as the heavy expense of advertising and marketing any new product begins to take its toll.

3 GrowthAs the product begins to be accepted by the market, the company starts to recoup the costs of the first two phases.

4 MaturityBy now the product is widely accepted and growth slows down. Before long, however, a successful product in this phase will come under pressure from competitors. The producer will have to start spending again in order to defend the products market position.

5 DeclineA company will no longer be able to fend off the competition, or a change in consumer tastes or lifestyle will render the product redundant. At this point the company has to decide how to bring the products life to an endwhat is the best end-game that it can play?