Creativity and Innovation

BY:- Vikas patro & Satwinder singh

Creativity is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.
Creativity is defined as the production of new and useful ideas concerning products, services, processes and procedures by individuals or small groups of persons working together.

An alternative conception of creativity is that it is simply the act of making something new.

WHAT IS Creativity

What is innovation

Innovation is about creating value and increasing efficiency, and therefore growing your business.

Innovation is introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process.

"Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.

Process of Innovation

Thomas Edison

I have not failed, Ive just found 10,000 ways that wont work.
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Distinguishing between creativity and innovation

Creativity is typically used to refer to the act of producing new ideas, approaches or actions. Innovation is the process of both generating and applying such creative ideas in some specific context.

Distinguishing between creativity and innovation

In the context of an organization, therefore, the term

innovation is often used to refer to the entire process

by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices.

While

the

term

creativity is reserved to apply

specifically to the generation of novel ideas by

individuals or groups, as a necessary step within the innovation process.

Distinguishing between creativity and innovation

innovation "begins with creative ideas, "...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.

Determinants of Organisational Creativity and Innovation (AIC)

Leadership Style Organizacional Climate Organisational Innovation

Resources & Skills Organisational Culture Structure & Systems

Why creativity & innovation

The highly competitive nature of todays business needs creative and innovative ideas for dominant success. Although good service is the essence of a successful business (in long term), novel ideas are jumping advancements; thus, a company has no chance to win this competitive game in the absence of creativity and innovation.

DO IT is a process for creativity

D - Define problem
O - Open mind and apply creative techniques I - Identify best solution T - Transform

Two types of innovation

Incremental Innovation:

Incremental innovation is generally exploiting existing ideas , like Pentium Dual Core shows and incremental on Pentium IV.

Radical Innovation:

Radical Innovation is like finding a commodity , something new to world like the transistors , these generally require R&D and take a lot of time.

Other types of innovation

1.Process innovation 2.Product innovation 3.Paradigm innovation 4.Systems innovation 5.Addictive innovation 6.Technology innovation

Where do innovative ideas come from?

Unsatisfied customers.
Demographic changes in society. Vision. Problem solving.

Examples of Innovation

Microprocessor chips (1968) Personal and laptop computers (1965) Word processing software (Late 1960's) Microwave oven (1940's) Spreadsheet software (1962) Mobile phones (1973) Disposable baby diapers (1930's) The World Wide Web / Internet (1989) Digital cameras (1975) Computer printer Email Google search

Innovation in Automobile industry

Automobile industry is one of the most competitive industry , which has to innovate much in its R&D . TATA created a revolution with the Nano , the worlds cheapest car. Mahindra and Mahindra, which was mostly known only for tractors , had to come up with the Scorpio and Scooter that changed the way people looked at M & M.

Can you improve your creativity? Yes! How?

Gather as much information as you can (read, talk with experts, etc.) and brainstorm. Just think about the problem or issue until an idea comes to you. Is the solution reasonable? If so, try it. If not, keep thinking. If you tried out an idea, did it work? If so, great! If not, begin the process over again. Do not put barriers on your mind. Put these steps to use.

THANK U

Any relevant queries?????????????