Brought to you by The Warriors

Aims of the campaign

The aim of the campaign is to refurbish your caf into an Italian Coffee theme and to attract a rise in business people to come in for breakfast and lunch. We need to increase the amount of business people by 30% for the opening month, our budget is 2,000.

Creative Brief
About Us We are The Warriors, one of the most efficient advertising agencies. Established in 1991 we strive to offer the greatest service possible putting the client at the centre of business. What is the campaign about? We are going to be refurbishing your caf to make it an Italian coffee theme. We will be attracting business people for breakfast and lunch. How we meet our aims? Targeting business people Research into Italian coffee cafes Keeping within a strict budget

What is the reason for the campaign?

To turn you caf into an Italian Coffee theme To attract a rise in business people to come in for breakfast and lunch To gain more revenue from business customers To turn the corporate image of Caf Crema into an image that appeals to business clients. To keep customers coming back

Notes that explain the campaign

We want to get as many business customers to your caf as possible.

In order to do this we developed advertisements geared towards the business end of the market.
We offer Promotions such as Free business newspapers Access to secure, reliable Wi-Fi Business news displayed upon widescreen TV

This will attract a large amount of business customers and the unique Caf Crema club card will keep them coming back in order to receive bonuses for being a good customer.

Media and Materials

Here are some handouts including: Poster Website Email Layout Logo Club card Leaflet

Promotional Materials
Caf Crema Club Card
Standard Club Card Gold Club Card Promotes flat screen TV, Wi Fi and free newspapers Tells the public why they should choose you as their choice in Italian coffee cafes.

Leaflet

Poster
- Again promoting the TV, Wi-Fi and newspapers

Newspaper Ad
- This also stresses the widescreen TV, Free Wi-Fi and newspapers.

Promotional Materials Continued

Website
- About us, Product display, Menu display, Merchandise and other services.

Email
- Product updates, News updates and customer communication.

Market Research
Most popular coffee strength
Most popular breakfast w ith coffee

Strong coffee M edium coffee M ild coffee

Pastries Soups Paninis

Most popular lunch w ith coffee

Pastas Pizzas Bruschetta

Timescale

Week 1
Logo Design Email Design Club Card Design

Week 2

Week 3

Week 4
Shop Front Design

Poster Design Website Leaflet Design Design Newspaper Advert Design

Budget
Promotional Designs For Campaign
Logo Design Email Design Club Card Design Poster Design Leaflet Design Newspaper Advert Design Website Design Shop Front Design 5 port Gigabit Ethernet switch Wi-Fi set up

Costs
50.00 160.00 30.00 (50 needed at 0.60p each) 15.00 (10 needed and 1.50 each) 140 (2000 needed at 7p each) 900 300 paid for the year 150 45 170

Maximum Budget Of: 2000.00

Total Cost: 1960

Suggestions for improvement

If we had more time we could have: Created a training plan that teaches your staff the basics of how to market your business to clients giving you a more solid in-house marketing team for the future. If we had a bigger budget we could have: Advertised in more areas such as local websites, newspapers and local radio stations

Bought software and hardware to produce more in-depth advertisements such as bevel and emboss on fliers etc.
Developed the club card so that it was able to get topped up at major super markets

Thanks for your time