G321 Foundation Portfolio in Media

Evaluation

 You need to present your evaluation digitally, either as:

A podcast DVD extras such as directors commentary or making of video A blog post with interactive elements such as video, stills A PowerPoint via Slideshare/Scribd or (better) a Prezi A website or a combination of two or more of the above

Presenting your evaluation

You need to view the evaluation as a creative task and the exploit the potential of the format chosen through the use of images, audio, video and links to online resources

Questions to address
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How does your media product represent particular social groups? 3. What kind of media institution might distribute your media product and why? 4. Who would be the audience for your media product? 5. How did you attract/address your audience? 6. What have you learnt about technologies from the process of constructing this product? 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How have you emulated your research findings in your production? How have you departed from or challenged your research findings? Ensure you cover the forms and conventions of title and opening sequences, referring back to your research

How does your media product represent particular social groups?

Use your knowledge of representation from the G322 exam module Discuss shots you have used evaluate how the shots and mis-en-scene are constructed to represent the people in them Evaluate how your script establishes the representation of people Link your evaluation of representation to the genre you have chosen

What kind of media institution might distribute your media product and why?
Connect your evaluation here back to your planning Clearly lay out the institutional framework for distribution Describe how you came up with your idea for a film production company (your production group) Explain how you would need a distributor / production partner to get your work into cinemas How else might your work be distributed? (online, download, DVD, stream, Netflix, Lovefilm etc)

Who would be the audience for your media product?

Be clear about who the audience is in terms of:
Age range Gender Social background Interests and character types Regionality/ethnicity where appropriate

How did you attract/address your audience?

Demonstrate how you made your production fit the audience Give specific examples of how the script, narrative, soundtrack, shot choices etc. would appeal to the audience you have specified You should link this where appropriate to the genre you have chosen

What have you learnt about technologies from the process of constructing this product?
Outline the skills you have learned in the different technologies including camera, sound kit, lighting, Premiere Pro, After Effects, (where used), Tumblr, YouTube etc. Illustrate some of the skills with screenshots Evaluate how well you have done with the skills you have learned

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Evaluate how you think you have improved and developed Where appropriate, illustrate this with examples from the preliminary and the main tasks

Constructing your evaluation

You can take most questions separately (though 4 & 5 belong together) You can address each question in a different format some might lend themselves more to commentary, some to presentation, some to written blog posts Vary the presentation and make it clear which question you are addressing in each format

Evaluation Marks (top band)

Excellent skill in the use of appropriate digital technology or ICT in the evaluation. Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task. Excellent ability to communicate

Y12 Deadlines
Principal photography done by 25th February Main Task edits done by 22nd March Main Task evaluation done by April 15th