INTERNATIONAL BUSINESS

GROUP: III M.Com, P.B.M.M.P.G.C, MYSORE

com P.Kishore kumar V Contact me: kishorevriki@gmail.B.G.M.M.P.C .

Morgan Partners owns a 28-percent share of MTR Foods. and partially precooked meals.ABOUT MTR: MTR Foods Ltd. The company is the first Indian processed food company to pass strict global food safety and hygiene standards into a broader export market . Other products include pickles. ready-to-eat meals. Its products include a variety of vegetarian snack foods and chips. emphasizing the cuisine of southern India. is one of India's leading producers of packaged foods. and over 30 varieties of ice cream and ice cream cones. The company is one of only a few that sells packaged food nationwide. . Another 14 percent of the company is owned by Magnus Capital Corporation. MTR operates seven manufacturing facilities.P. Chairman and company director Sadananda Maiya owns the remainder. vermicelli. a venture capital group based in Mauritius. J.

The restaurant soon established itself as one of the city's hottest eating spots. Tiffin is a word traced to colonial rule in India and refers to a light meal or lunch. It became a favorite with politicians and movie stars and the VIP's waited in line like everybody else. The popular eatery later branched into catering. as the restaurant was known.ROOTS OF MTR: MTR Foods Ltd. had a reputation for savory food and high standards of hygiene. began as a single restaurant in Bangalore called Mavalli Tiffin Rooms. . MTR. Mavalli Tiffin Rooms opened in 1924 and was run by members of the Maiya family.

Secrets of MTR:      100% Natural Unparalleled taste & flavour Uncompromising Quality Technology Vegetarianism .

MTR products:  Snacks  Snack  Masala  Pickles  Sweet powder mixes  Breakfast mixes  Ice-creams & cones  Ready to eat  Beverages  Vermicelli  Pure spices mixes  Meal mixes  Masala pastes  Sweets  Soups  Nutrition drinks  Badam mixes  Pre boiled rice  Semi cooked foods  Canned foods .

a member of the founding family of the restaurant. 1977: Sadananda Maiya. 1978: the restaurant reopened after the State of Emergency was lifted  . 1951: Most popular food spot in Bangalore. 1975: MTR restaurant was shut down. reinforce into packaged food and founds MTR Foods Ltd.FOOTPRINTS OF MTR:     1924: Mavalli Tiffin Rooms restaurant opens.

MTR began a push to become a more prominent company through ready 2 eat foods. The company made a major technical innovation called a polyester standee pack.  1985:  1988:  1992: . but fails. 1980:  1983: MTR was a Dominant Regional Player. MTR begins its push into a wider regional market. MTR had come out with many more varieties of products in all southern regions and started empowering itself.

2000: The company also expanded its line of snack foods such as chips and fries and also the ready-toeat meals based on North Indian recipes.    .  1996: MTR changed its structure in order to accommodate future growth. 1998: MTR launched its Softy ice cream cone in order to gain a nationwide following. 1994: The firm is reorganized and embarks on nationwide distribution. 2001: Super Shop restaurant chain debuts.

2004: The company received ISO 9002 certification. 2007: Soups. Dessert mixes. 2002: Eventually began supplying ready-to-eat food to the Indian Army. Middle East.    2006: It diversified its operation to Canada. Germany. Breakfast mixes.  . initially to USA and Great Britain. Spices & Masala & Heat and Eat also introduced. Snack mixes. Japan and South East Asian countries. New Zealand. Australia. 2002: Started its exporting operations.

LastLy…. .

How many of you are familiar with this advertisement…??? .

kara boondhi. in 2012.Yes. . has come up with some more new typical southern Indian food stuffs like: Chakli. muruku etc.. kodabale. sev. dal boondhi. MTR now... nippattu.

Sign up to vote on this title
UsefulNot useful