INTERNATIONAL BUSINESS

GROUP: III M.Com, P.B.M.M.P.G.C, MYSORE

G.com P.B.C .M.P.M.Kishore kumar V Contact me: kishorevriki@gmail.

Chairman and company director Sadananda Maiya owns the remainder.P. and over 30 varieties of ice cream and ice cream cones. is one of India's leading producers of packaged foods. emphasizing the cuisine of southern India. J. MTR operates seven manufacturing facilities. Other products include pickles. and partially precooked meals. a venture capital group based in Mauritius. ready-to-eat meals.ABOUT MTR: MTR Foods Ltd. Another 14 percent of the company is owned by Magnus Capital Corporation. vermicelli. Its products include a variety of vegetarian snack foods and chips. The company is one of only a few that sells packaged food nationwide. The company is the first Indian processed food company to pass strict global food safety and hygiene standards into a broader export market . . Morgan Partners owns a 28-percent share of MTR Foods.

It became a favorite with politicians and movie stars and the VIP's waited in line like everybody else.ROOTS OF MTR: MTR Foods Ltd. Mavalli Tiffin Rooms opened in 1924 and was run by members of the Maiya family. The restaurant soon established itself as one of the city's hottest eating spots. MTR. as the restaurant was known. The popular eatery later branched into catering. began as a single restaurant in Bangalore called Mavalli Tiffin Rooms. . Tiffin is a word traced to colonial rule in India and refers to a light meal or lunch. had a reputation for savory food and high standards of hygiene.

Secrets of MTR:      100% Natural Unparalleled taste & flavour Uncompromising Quality Technology Vegetarianism .

MTR products:  Snacks  Snack  Masala  Pickles  Sweet powder mixes  Breakfast mixes  Ice-creams & cones  Ready to eat  Beverages  Vermicelli  Pure spices mixes  Meal mixes  Masala pastes  Sweets  Soups  Nutrition drinks  Badam mixes  Pre boiled rice  Semi cooked foods  Canned foods .

reinforce into packaged food and founds MTR Foods Ltd.FOOTPRINTS OF MTR:     1924: Mavalli Tiffin Rooms restaurant opens. 1975: MTR restaurant was shut down. 1977: Sadananda Maiya. 1978: the restaurant reopened after the State of Emergency was lifted  . 1951: Most popular food spot in Bangalore. a member of the founding family of the restaurant.

The company made a major technical innovation called a polyester standee pack. MTR begins its push into a wider regional market. but fails. 1980:  1983: MTR was a Dominant Regional Player. MTR had come out with many more varieties of products in all southern regions and started empowering itself.  1985:  1988:  1992: . MTR began a push to become a more prominent company through ready 2 eat foods.

2000: The company also expanded its line of snack foods such as chips and fries and also the ready-toeat meals based on North Indian recipes. 1994: The firm is reorganized and embarks on nationwide distribution. 1998: MTR launched its Softy ice cream cone in order to gain a nationwide following.  1996: MTR changed its structure in order to accommodate future growth.    . 2001: Super Shop restaurant chain debuts.

initially to USA and Great Britain. Australia. 2004: The company received ISO 9002 certification. 2002: Started its exporting operations. Snack mixes. 2007: Soups. Middle East.    2006: It diversified its operation to Canada. 2002: Eventually began supplying ready-to-eat food to the Indian Army. Spices & Masala & Heat and Eat also introduced. Germany.  . Japan and South East Asian countries. Breakfast mixes. Dessert mixes. New Zealand.

.LastLy….

How many of you are familiar with this advertisement…??? .

kara boondhi. sev. kodabale.Yes.. in 2012.. nippattu. dal boondhi. muruku etc. has come up with some more new typical southern Indian food stuffs like: Chakli. MTR now. ..

Sign up to vote on this title
UsefulNot useful