INTERNATIONAL BUSINESS

GROUP: III M.Com, P.B.M.M.P.G.C, MYSORE

Kishore kumar V Contact me: kishorevriki@gmail.M.P.C .com P.B.M.G.

Another 14 percent of the company is owned by Magnus Capital Corporation. and partially precooked meals. J. Its products include a variety of vegetarian snack foods and chips. vermicelli. and over 30 varieties of ice cream and ice cream cones. a venture capital group based in Mauritius. The company is the first Indian processed food company to pass strict global food safety and hygiene standards into a broader export market . ready-to-eat meals. Other products include pickles. Morgan Partners owns a 28-percent share of MTR Foods. MTR operates seven manufacturing facilities. . is one of India's leading producers of packaged foods. Chairman and company director Sadananda Maiya owns the remainder. emphasizing the cuisine of southern India. The company is one of only a few that sells packaged food nationwide.P.ABOUT MTR: MTR Foods Ltd.

began as a single restaurant in Bangalore called Mavalli Tiffin Rooms. It became a favorite with politicians and movie stars and the VIP's waited in line like everybody else. The restaurant soon established itself as one of the city's hottest eating spots. Tiffin is a word traced to colonial rule in India and refers to a light meal or lunch. .ROOTS OF MTR: MTR Foods Ltd. MTR. as the restaurant was known. had a reputation for savory food and high standards of hygiene. The popular eatery later branched into catering. Mavalli Tiffin Rooms opened in 1924 and was run by members of the Maiya family.

Secrets of MTR:      100% Natural Unparalleled taste & flavour Uncompromising Quality Technology Vegetarianism .

MTR products:  Snacks  Snack  Masala  Pickles  Sweet powder mixes  Breakfast mixes  Ice-creams & cones  Ready to eat  Beverages  Vermicelli  Pure spices mixes  Meal mixes  Masala pastes  Sweets  Soups  Nutrition drinks  Badam mixes  Pre boiled rice  Semi cooked foods  Canned foods .

1975: MTR restaurant was shut down. a member of the founding family of the restaurant. 1951: Most popular food spot in Bangalore. 1978: the restaurant reopened after the State of Emergency was lifted  . 1977: Sadananda Maiya.FOOTPRINTS OF MTR:     1924: Mavalli Tiffin Rooms restaurant opens. reinforce into packaged food and founds MTR Foods Ltd.

MTR begins its push into a wider regional market. 1980:  1983: MTR was a Dominant Regional Player. MTR began a push to become a more prominent company through ready 2 eat foods. but fails. MTR had come out with many more varieties of products in all southern regions and started empowering itself.  1985:  1988:  1992: . The company made a major technical innovation called a polyester standee pack.

 1996: MTR changed its structure in order to accommodate future growth.    . 1998: MTR launched its Softy ice cream cone in order to gain a nationwide following. 2000: The company also expanded its line of snack foods such as chips and fries and also the ready-toeat meals based on North Indian recipes. 2001: Super Shop restaurant chain debuts. 1994: The firm is reorganized and embarks on nationwide distribution.

2002: Started its exporting operations. Spices & Masala & Heat and Eat also introduced.  . Australia. New Zealand. Snack mixes. Japan and South East Asian countries. Dessert mixes. Breakfast mixes. 2004: The company received ISO 9002 certification. Middle East. Germany.    2006: It diversified its operation to Canada. initially to USA and Great Britain. 2002: Eventually began supplying ready-to-eat food to the Indian Army. 2007: Soups.

LastLy…. .

How many of you are familiar with this advertisement…??? .

. MTR now. sev. in 2012.Yes. has come up with some more new typical southern Indian food stuffs like: Chakli. . muruku etc. kara boondhi.. kodabale.. dal boondhi. nippattu.