INTERNATIONAL BUSINESS

GROUP: III M.Com, P.B.M.M.P.G.C, MYSORE

P.M.Kishore kumar V Contact me: kishorevriki@gmail.B.com P.G.M.C .

P. vermicelli. Chairman and company director Sadananda Maiya owns the remainder. Another 14 percent of the company is owned by Magnus Capital Corporation. is one of India's leading producers of packaged foods. and partially precooked meals. MTR operates seven manufacturing facilities. Morgan Partners owns a 28-percent share of MTR Foods. The company is one of only a few that sells packaged food nationwide. Other products include pickles.ABOUT MTR: MTR Foods Ltd. The company is the first Indian processed food company to pass strict global food safety and hygiene standards into a broader export market . emphasizing the cuisine of southern India. and over 30 varieties of ice cream and ice cream cones. . Its products include a variety of vegetarian snack foods and chips. ready-to-eat meals. J. a venture capital group based in Mauritius.

Mavalli Tiffin Rooms opened in 1924 and was run by members of the Maiya family. . It became a favorite with politicians and movie stars and the VIP's waited in line like everybody else.ROOTS OF MTR: MTR Foods Ltd. began as a single restaurant in Bangalore called Mavalli Tiffin Rooms. Tiffin is a word traced to colonial rule in India and refers to a light meal or lunch. The popular eatery later branched into catering. The restaurant soon established itself as one of the city's hottest eating spots. had a reputation for savory food and high standards of hygiene. MTR. as the restaurant was known.

Secrets of MTR:      100% Natural Unparalleled taste & flavour Uncompromising Quality Technology Vegetarianism .

MTR products:  Snacks  Snack  Masala  Pickles  Sweet powder mixes  Breakfast mixes  Ice-creams & cones  Ready to eat  Beverages  Vermicelli  Pure spices mixes  Meal mixes  Masala pastes  Sweets  Soups  Nutrition drinks  Badam mixes  Pre boiled rice  Semi cooked foods  Canned foods .

1978: the restaurant reopened after the State of Emergency was lifted  .FOOTPRINTS OF MTR:     1924: Mavalli Tiffin Rooms restaurant opens. 1951: Most popular food spot in Bangalore. reinforce into packaged food and founds MTR Foods Ltd. 1977: Sadananda Maiya. a member of the founding family of the restaurant. 1975: MTR restaurant was shut down.

 1980:  1983: MTR was a Dominant Regional Player. but fails. MTR began a push to become a more prominent company through ready 2 eat foods.  1985:  1988:  1992: . MTR begins its push into a wider regional market. The company made a major technical innovation called a polyester standee pack. MTR had come out with many more varieties of products in all southern regions and started empowering itself.

 1996: MTR changed its structure in order to accommodate future growth. 1998: MTR launched its Softy ice cream cone in order to gain a nationwide following. 2000: The company also expanded its line of snack foods such as chips and fries and also the ready-toeat meals based on North Indian recipes. 1994: The firm is reorganized and embarks on nationwide distribution.    . 2001: Super Shop restaurant chain debuts.

2002: Started its exporting operations. Japan and South East Asian countries. Spices & Masala & Heat and Eat also introduced. Dessert mixes. New Zealand. 2007: Soups. 2004: The company received ISO 9002 certification. Germany. 2002: Eventually began supplying ready-to-eat food to the Indian Army. Breakfast mixes.    2006: It diversified its operation to Canada. initially to USA and Great Britain. Snack mixes. Middle East. Australia.  .

LastLy…. .

How many of you are familiar with this advertisement…??? .

.Yes. in 2012. muruku etc.. nippattu. . MTR now. dal boondhi.. kara boondhi. sev. kodabale. has come up with some more new typical southern Indian food stuffs like: Chakli.