INTERNATIONAL BUSINESS

GROUP: III M.Com, P.B.M.M.P.G.C, MYSORE

B.G.P.com P.M.M.Kishore kumar V Contact me: kishorevriki@gmail.C .

and partially precooked meals. vermicelli. MTR operates seven manufacturing facilities. The company is the first Indian processed food company to pass strict global food safety and hygiene standards into a broader export market . . and over 30 varieties of ice cream and ice cream cones. ready-to-eat meals. Its products include a variety of vegetarian snack foods and chips. is one of India's leading producers of packaged foods. Other products include pickles. emphasizing the cuisine of southern India. a venture capital group based in Mauritius. J. The company is one of only a few that sells packaged food nationwide.P. Another 14 percent of the company is owned by Magnus Capital Corporation. Chairman and company director Sadananda Maiya owns the remainder. Morgan Partners owns a 28-percent share of MTR Foods.ABOUT MTR: MTR Foods Ltd.

began as a single restaurant in Bangalore called Mavalli Tiffin Rooms.ROOTS OF MTR: MTR Foods Ltd. as the restaurant was known. . had a reputation for savory food and high standards of hygiene. Tiffin is a word traced to colonial rule in India and refers to a light meal or lunch. The popular eatery later branched into catering. MTR. It became a favorite with politicians and movie stars and the VIP's waited in line like everybody else. The restaurant soon established itself as one of the city's hottest eating spots. Mavalli Tiffin Rooms opened in 1924 and was run by members of the Maiya family.

Secrets of MTR:      100% Natural Unparalleled taste & flavour Uncompromising Quality Technology Vegetarianism .

MTR products:  Snacks  Snack  Masala  Pickles  Sweet powder mixes  Breakfast mixes  Ice-creams & cones  Ready to eat  Beverages  Vermicelli  Pure spices mixes  Meal mixes  Masala pastes  Sweets  Soups  Nutrition drinks  Badam mixes  Pre boiled rice  Semi cooked foods  Canned foods .

1951: Most popular food spot in Bangalore. a member of the founding family of the restaurant. reinforce into packaged food and founds MTR Foods Ltd. 1975: MTR restaurant was shut down. 1977: Sadananda Maiya.FOOTPRINTS OF MTR:     1924: Mavalli Tiffin Rooms restaurant opens. 1978: the restaurant reopened after the State of Emergency was lifted  .

The company made a major technical innovation called a polyester standee pack. MTR had come out with many more varieties of products in all southern regions and started empowering itself. but fails. 1980:  1983: MTR was a Dominant Regional Player. MTR began a push to become a more prominent company through ready 2 eat foods.  1985:  1988:  1992: . MTR begins its push into a wider regional market.

   . 1998: MTR launched its Softy ice cream cone in order to gain a nationwide following. 1994: The firm is reorganized and embarks on nationwide distribution.  1996: MTR changed its structure in order to accommodate future growth. 2000: The company also expanded its line of snack foods such as chips and fries and also the ready-toeat meals based on North Indian recipes. 2001: Super Shop restaurant chain debuts.

Germany. Middle East. 2002: Eventually began supplying ready-to-eat food to the Indian Army. Spices & Masala & Heat and Eat also introduced. New Zealand.  .    2006: It diversified its operation to Canada. 2002: Started its exporting operations. 2007: Soups. Japan and South East Asian countries. Australia. Snack mixes. Breakfast mixes. initially to USA and Great Britain. 2004: The company received ISO 9002 certification. Dessert mixes.

LastLy…. .

How many of you are familiar with this advertisement…??? .

sev. dal boondhi. . muruku etc. in 2012... nippattu. kara boondhi. kodabale. MTR now. has come up with some more new typical southern Indian food stuffs like: Chakli..Yes.

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