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Group 1
Efforts by:
1. 2. 3. 4.
5.
6.
Neha Vora
Nikky Kasera
PVT. LTD.
Executive Summary
Our company Hora Pvt. Ltd. is into the business of accessories wrist watches (premium range) located in India.
We are looking into penetrating into the Indian market gradually with our premium watch brand called the XIONES Watch Factory.
After the initial analysis the company will be deciding on the type of watch & its feature it wants to launch first by February, 2012.
brand and bring out new trend and innovation with its first edition of
watch.
Espirit
Normally the price range of Espirit is almost Rs. 2750 Major premium brand difference to spirit is almost Rs. 5000 Espirit provides in almost 25 variety of different watches.
General View
Heavy weight watches are in demand in the market The selling of any watches depends mainly on Fashion, brands or style. Chronograph feature is increasing the demand of watches. The new brands launched are being human, Edd Hardy, Espen, Skagen, etc. Longiness is the worlds slimmest watch. If a new watch is launched the expected sales is only 5 watches a month. Also Casio is the best digital watch and is considered to be the sturdiest. The sales of Tata group watches in India is on top.
Competition Analysis
Attributes
Quality
TITAN
Best quality
TIMEX
Same as titan
TISSOT
More versatile range of high quality time pieces 10000 to 45000 approx Worlds largest watch producer and distributor. Innovation,high tech products, special material and advancesd functionality 2 year warranty
Price (Rs.)
900 to 12000
Brand image
Stylized , sleek and International style and sophasticated watch design for women 1 year warranty 1 year warranty
Warranty
Product
Everyday office
Thin black leather belt.
Rectangle dial with white textured background & silver plating dial.
Party
Broader black & white leather belt. Square dial with white textured background & silver plating dial with sarwoski.
Formal
Sliver designer steel belts with anti rust finish. Round dial with simple black background & silver plating dial.
connected to your laptop and the data will be converted to a word file.
USB Cord
Your data can be transferred and converted into a word file here.
Value Proposition
Functional benefits:
Other Benefits:
A status symbol. Stylish and sublime.
User friendly.
Highly useful, time utility. 3 variants. Value for cost. Slim & Light weight.
Segmentation:
21 to 45 years Annual Income Rs. 8 to 10 lacs ( Executives) Technology savvy
S T P D
Target:
Professionals, MBA students & graduates, working executives.
Females only.
Fond of accessories watch, high on use of technology.
Price
There are several price points for watches in India super
Promotion
Pre sales:
Before the launch period, for one month heavy marketing campaign will be taken place.
The campaign will include print media, television ads, bust shelters, flexes & social networking.
TV: Star plus, TLC, ZOOM, etc.
Post Sales:
This will include the ATL & BTL marketing. We will try to tie up with some sports event or awards show as sponsors, will carry out events at malls wherein the product will be promoted, etc.
TV Ads Plan
Zoom, TLC:
5,000/ 10 sec
1,00,000/ 10 sec
1,500/ 10 sec
Google Ad Plan
Platform Tenure Area Total Cost App Visitors
30 days
Mumbai
82725
2500
When people will Google our brand The ad will be seen in other 48 lacs ad sense partners of Google
AD layout
COMING NEXT
Watch Specially designed for men with a GPS Navigator & the quick voice sound chip
THANK YOU