Вы находитесь на странице: 1из 5

Jeff thomas 3511201236

Overview
Ever since its founding as a motorcycle manufacturer on 1st July, 1955, Yamaha Motor Company has worked to build its products which stand among the very best in the world through its constant pursuit of quality; and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the success of our Motorcycles, Yamaha being manufacturing Powerboats and out boards motors in 1960. Since then, engine and FRP technology were used as a base to actively diversify and globalize the area of business. Today our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown Motorcycles operations to include Marine operations, Power Product operations, Automotive operations, Intelligent Machinery operations, Aeronautic operations and PAS operations.

The Origins of the Yamaha Brand


The YAMAHA brand has its roots in the name of our founder, Torakusu Yamaha. Familiar with western science and technology from his youth, Yamaha initially found employment repairing medical equipment. This led to a request to repair a organ, a project that resulted in the birth of the Yamaha brand. Confident of the potential of his business, Yamaha struggled against great odds to establish Yamaha Organ Works. Entrepreneurial spirit, farsightedness, and determination to overcome difficulties fueled his passion to succeed. This same spirit formed the foundation of the Yamaha brand, and is a vital legacy of Yamaha Corporation today.

Yamaha Racing Team

Yamaha Motor has brought together some of the world's finest riders, support teams and sponsors to create the Yamaha Racing Team. Participating in many of the most prestigious racing events around the globe, the Yamaha Racing Team boasts a record of outstanding performance in event after event, year after year. The Yamaha Racing Team participates not only in world championship road races and motocross events but also in

MILESTONES
1960: Indian partners, Escorts Group secured license under technical collaboration with CEKOP Poland. 1979: Entered into technical collaboration with YMC of Japan for manufacturing 350cc motorcycles. 1983: Obtained letter of Intent FOR 100cc motorcycle in market all over India.Setup CNC cell in the organization 1985: Started manufacturing of RX-100 motorcycle in technical collaboration with YMC, Japan at Surajpur plant. 1995: 50: 50 Joint venture company formed with Escorts Group. 1996: Added Faridabad plant under joint venture. 2000: Share holding of YMC increased from 50% to 74%. 2001: 100% subsidiary of YMC, Japan

Вам также может понравиться