Now days

change is like
a steam roller
if u r not in the
steam roller u
r destined to
be the part of
the road
Mrx who told this
ha ha ha ha ha Now days
change is like a
steam roller if u
r not in the
steam roller u r
destined to be
the part of the
road
 Why
ford?
IN EVERY FOOTSTEP IT
HAS CHANGED ITS
FEATURES ACCORDING
TO THE MARKET IT
MAY BE IN TIMES OF
WORLD WAR OR
 COMPANY PROFILE
ü Founders :Henery Ford,AlexanderMalcomson,
James Couzens,J. Woodall,Albert ,and others
ü Distinction: Completely changed the way of
manufacturing
ü Primary products:Cars,trucks,auto finance
ü Annual sales: $169.558 billion
ü Number of employes:364550
ü Major compitators:Chrysler,GM,Toyota
ü Chairman:C .ford, CEO: A. Nasser
ü Head Quarters: Dearborn,Mich.
ü Year of found :1903
ü website:www.ford.com
ü Rank in auto industry: 2nd
 INITIATIVES
ü FORD a brain child of
engineer C ford + other
ten persons
ü Completely devoted
ü Sold his two –cylinder
model
ü Next 14 month sold
1600 too
ü Story behind being an
engineer
First car of Brand new
model
‘N’
ü Only two cylinder
vehicles available in
that time
ü People wereLooking
for more power
ü Launched new vehicle
in 1907
ü With Four cylinders
ü Name :Model N
ü Cost:$500
Managing it self with market

ü When popularity
seemed to deeping
ü Launched model T a
big h
ü 1909
ü Comfortable with
speed and look
ü Got 16000 orders in a
week
NEED OF A METHODOLOGY
üIn that time economy of americans
and other was growing
üNeed of more and more cars
üSo need a proper menufacturing
prosses
üPrevious was a general method
üWorkers visiting every car for
installing new components
 “ASSEMBLY LINE” A NEW
SOLUTION
ü FOR FIGHTING
WITH HUGE
DEMAND
MrC.FORDPUT HIS
SKILLS TO INVENT
A MENUFECTURE
TECNOLOGY
CALLED ASSEMBLY
LINE WHERE CARS
TRAVEL DIRECT TO
WORKERSBY
Assembly line became a
boon for ford
üProduced 16800 cars in a year .
üModel T became one third of
automobile industry .
üExpanded its bussines to
canada,south america, japan
üAble to provide millions of new
model “A”.where 400,000 orders
were placed before production
 Need a new car to fight
depression
V8 model of
ford
ü In 1932
depression car
market crashed
ü Need of car for
low price with
quality
ü Introduced two
models one is
v8 and other is
mercury line
 Ford changed to fight
out world war 2
B-24
ü In world war the
civilian productin
halted
ü To be in
bussinesford
chaged its colour
ü Started making B-
24 bombers
,jeeps,tanks,and
related machinary
 Special efects
üIn between this ford was assessig
public test and resating its out put
üagreement with Nissan to sell fords in
japan,
üAcqusationwith Hertz worlds largest
car company
üAcquisition in sweden for volvo
üSpread it business to
china,india,vietnam
 Adjusted it self for dot
com flow
üThe internet users are
increasing in US and other
countries
üJoint venture with microsoft
and price line
üAim to capture online online
customers
üDelivery by local dealers
 Took the advantage of
computer age
• First to use computrs to design its car
and autometic hendling .
• Consequences : cut cost and
devlopment
• In 1985 $ 6000 per pices now $1000
per pices
• Time and human powerof making a
car:without 12 people in 5 weeks
now 3 week one person can do the
 New idea for increasing
computer literacy
üNeed of a team with good computer
literacy
üDid not employed new employees.
üTook care of cost management
üStarted a programme teach their
workers computers.
üannounced a program by which all
workers permited to purchage a pc,a
colour printer,and net acces for just
 TO AVAIL CREDIT TO THE
CUSTOMERS
üSet up a ford motor credit divion
üOpened a financial susidary
üPurchaged complimentary company
to help customer
üNow it the no one auto finance
company in U.S
 “Merge industrialisation with
enviornmentalism” need of the

ü Participating in
green activism
ü Devloping new tec
to reduce emision
from sport which
acount for 20% of
whole cars , more
responsible for
pollution
ü By this channeled