Portable Refrigerator ?

48 %

8 %

Currently,

in urban India, about 48% of all households have refrigerators.

households have refrigerators.

On the other hand, in rural India, only 8% of

Reasons for low uptake

Several factors are responsible for the low uptake of conventional refrigerators in rural India.

High Cost

High electricity consumption Absence of regular power supply

Advantages of portable refrigerator

Lowered utility costs The weighs only 7 to 8 kgs

Consumes half the power consumed by conventional fridges Easy of Maintenance

Leveraging existing and alternative power infrastructure.

Project Design Technology

Works on Electronic chip no compressor or refrigerant.
Can work inverter or battery Consumes only 55w (230 V AC & 12 V DC)

The average electricity bill for running the refrigerator is about USD 1 per month. High end insulation to keep stuff cool for 2-3 hours during power cuts Preserves vegetables and eatables fresh cools 28 degrees below room temperature. Around 40 Litre capacity meet Can store daily items like vegetables, juices, cool drinks and other beverages along with chocolates and milk products

 The freezer has been removed and the compressor has been replaced. The number of parts that goes into the refrigerator has been reduced from 200 to 20. It has no compressor, cooling tubes, or refrigerant.

Instead it uses a chip that cools when current is applied and a fan like those that prevent desktop computers from overheating.
Its top opening design keeps most of the cold air inside when the lid is opened.

Because it's right size for the job, easier to move, and more reliable in powe outage than a conventional fridge, it surpasses the higher-end offering on t performance measures that matter most to these rural consumers.

The refrigerator does not use the regular method of cooling by compressor, found in the conventional domestic fridge. Instead, it uses a technique known as thermoelectric cooling, this enables cooling in an easy and economical way.

Plant Location

Distribution Places
Salem Villages and Districts nearby Salem.

Target Customers
Small & Middle class families

Villages General Shops

Competitor

Godreg

Godrej is producing Chotukool portable Refrigerators starting at around Rs.3790/-

Cost Calculation (Budgeted costs)

Capital
Fixed Cost :
Land 1,50,00,000 Building 5,00,00,000 Machinery 50,00,000 Insurance 10,00,000 Taxes, Licence, Fees,etc xxxxx Administrative Expenses (Salaries of managerial and office staff) xxxxx Depreciation and Maintanance allowances xxxxx

Variable Cost : Raw Materials Fuel and Power charges Excise duties, Sales tax Insurance Transport Expenditure Agent and other commissions Miscellaneous Expenses xxxxx xxxxx xxxxx xxxxx xxxxx

xxx

Profit Total Cost Total Fixed Cost Total Variable Cost Average Fixed Cost Average Variable Cost Average Total Cost Marginal Cost

Future Plan