M.Rajkumar J.

Dhayananth

Contents about Green

What is Green Marketing? Green Marketing-Needs Green Marketing- Challenges Green Entrepreneurship Green Marketing Practices in India Conclusion

What is Green Marketing?

Energy Efficiency

Low cost and Maximisation of Customers

Eco Friendly

Green Supply Chain

Low Material Utilization

Green Marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing is a phenomenon which has developed particular important in the modern market.

Challenges For Marketers

The marketers today face a challenge from the environment point of view Both marketers and consumers are becoming increasingly sensitive to switch into green products and services

Green Marketing -Need

Companies may loose many loyal and profitable customers and consumers due to absence of green management In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious

Many companies take up green marketing to maintain their competitive edge

Green innovation - India

AMUL has been rated as the Top Indian Green Brand by Global Green Brands survey. The International Dairy federation has also awarded AMUL Green movement as the best Environment Initiative Srishtis good green Governance award for four consecutive years since 2012.

Benefits Of Green Marketing

It ensures sustained long-term growth along with profitability. It saves money in the long run, though initially the cost is more. It helps companies market their products and services keeping the environmental aspects in mind.

Green Market Segmentation

Target Consumers and Which Green is Most Important to Them? Successful green marketing strategy as it turns out the green shopper defies common stereotypes
7% 22% 10% 18%
Green Tech Leaders Green Tech Followers Tech Savvy Green Sympathizers Enviro-Friendly Skeptics Nave Consumers

12% 31%

Anti-Greens

The major challenges to Green marketing

New Concept Convincing customers Sustainability Non Cooperation

Measures to Enhance Green Marketing

Government to encourage and support Financial assistance should be given in the form of easy loan Tax incentives will also help the small and medium scale manufacturers Eco-labeling has to be done to create awareness

Business Organizations Towards Green Marketing

Nerolac Sony Tata ONGC IndusInd Bank

Green job Opportunities and its Potentialities Green Jobs Opportunities and its Potentialities
Huge Potential of Green Jobs in the Future
Green Buildings Renewable Energy Recycling Industry Water Management etc

CONCLUSION
Green Marketing provides an opportunity to the companies to increase their market-share by introducing eco-friendly products.

Ultimately green marketing requires that consumers Think Green, Think clean, Think Ecofriendly