A Presentation on Marketing Plan of Tummy Fillers

By: Khushboo Bhatia Sagar Nathani Utsav Soni Hardik Joshi Umang Chavda Presented to: Dr. Abhinava S. Singh

Flow of presentation
1. 2. 3. 4. 5.

Situation Analysis SWOT analysis Marketing Strategy Financials Control & Implementation

Situation Analysis

Tummy Fillers is in the fast food sectors since 7 years. Tummy fillers provides excellent food at value pricing.

Most Important customers Family and Friends

Young Groups The Daily Commuter

Conti

Tummy Fillers offers the following products for sale

Burgers wraps French fries Pizzas Sev mamra Salad Grilled Sandwich Cold Coffee Frankie Filler Meal

SWOT Analysis of Tummy Fillers

Strength 7 years in fast food industry Presence of e-commerce websites Ethnicity of Indian Culture and spices Food for mass Unique taste Standardization and centralized supply chain Low start up cost Minimum manpower Logistics Hassle free service Continuous R&D Initial Training Minimum wastage Dry Kitchen Financial Assistance Weakness No official website Lack of professional approach Not amongst the top Interior and layout not attractive No advertising campaigns

SWOT Analysis of Tummy Fillers

Opportunities Growth of franchising in India by 35 to 38% Urbanization will increase demand Home delivery option Threats Competition from other brands Current economic recession Product differentiation is difficult Contamination of food

SWOT Analysis of Chatkazz

Strength Este. 2007 75 outlets across Gujarat And Rajasthan Vision of 400 + franchisee by 2015 Well developed website Nos. of Item Good interior Weakness Low awareness in market High Franchisee fee as compered to competitor Common menu

SWOT Analysis of Chatkazz

Opportunity Go across India Home delivery option Threats Competition from local outlets Contamination of food du to ineffective supply chain Common menu at cheaper rate at local outlets

SWOT Analysis of Subway

Strengths 1) Subway is known to be a company that offer healthy subs sandwich that are preferred for corporates 2) To add to its image further its partnered with the American Heart Association 3) The market share and the profits of the company that were due to sandwiches increased greatly as an effect to the decreased. 4) Proper sitting arrangement at the outlet Weakness The dcor and the look of the franchises seems to be old and out dated. Service commitment is not consistent from store to store.

Small menu list, an increasing operational cost of franchise etc.

SWOT Analysis of Subway

Opportunities Subway industry is still growing steadily despite of its slowdown in the economy The target costumer market group being from middle to upper- middle class. People turning healthier consciously. Continue to revise and refresh menu offerings. Threats The company faces serious threats from some of the large fast food chains in the world including brands like KFC, McDonalds etc. Economic downturn is one of the major threats caused because of the current economic recession.

SWOT Analysis of McDonalds

Strength Strong brand name world wide Home delivery is available Socially Responsibility Weakness employee turnover rate Health conscious quality issue

Good culture& Environment

SWOT Analysis of McDonalds

Opportunity Huge market in INDIA, having population of 1.2 Billion Indian menu can be introduce Threat Emerging competition Health issue Economics Recession

Threats of of local food outlets

Marketing Strategy.

Target market Positioning strategy Marketing Mix

Product Strategy

Distribution Strategy
Promotion strategy

Pricing strategy

Target market

Enterprising men and women passionate about food industry The interested individual should have access to prime commercial property admeasuring min 300sqft. With a min of 15ft frontage along with power and water connection , in high traffic areas The interested individual for franchisee should have ability to invest 8 to 10 lacks

Positioning strategy

At present there are no franchisee of Tummy Fillers but within a span of 5 years 50 franchises have to achieved all over Gujarat

Product Strategy

Marketing Mix

Low cost business option. Other brand franchises are expensive to avail Attractive and unique brand name and logo Brand popular among youngsters Brand name and logo is registered Known for healthy and hygienic quality food

Benefits the Franchisee will get

-Business Model -Operation procedures standardized -Logistics -Raw Material -Continues R&D -Training -Wastages : -Dry kitchen

Key to success
-Customer feedback -Develop a website

-Free Training
-Best franchisee award

Distribution Strategy

Interested individual.

Jatin Kansara

Location Finalization

Franchisee Agreement

Franchisee Fees Payment

Promotion strategy

Develop a website with a franchising inquiry option Promotion on social media websites

Sponsor any event in colleges so that young individuals with a desire to start business in food industry may get known to the brand
Advertisement in newspapers- Times of India, Gujarat Samachar, Divya Bhaskar Offering business opportunity to students at

Pricing Strategy.
Tummy Filler logo and brand name Furniture and interiors Machinery and Kitchen appliance Stock (Raw material, Finished goods) Total 150000 300000 300000 50,000 Rs. 8,00,000

Royalty of 5% on sales to the parent Franchisor.

Financials
Sales

and expense forecast Expense Forecast

Break even Analysis.

Control & Implementation

10

franchisees every years Target of 50 outlets after 5 years Improve the brand image of tummy fillers in the industry.

Thank you