Chapter 12

Ethics and Effects

Ethical Guidelines
Oscar code code of behavior for the awards season Broadcast standards during commercial , producing storyboards before proceed Conflict and Cooperation conflict between broadcast standards study case Schindlers List uncut informed earlier Policy what can and what cant

Ethical Considerations
involves heavy thinking - fairness, taste, conflict of interest, trust and accuracy toward audience toward others Ethical decisions are not clear cut deciding to do something may harm one segment of society while deciding not to may harm another. Ethical values change over the years Technology advances make for ever-changing ethical dilemmas photoshop Something may appear unethical to a certain group of people that genuinely appears ethical to the person engage to it. Ethical profit? Conflict loyalties to report or not to report? Being unable to resolve an ethical issue doesnt mean you shouldnt grapple with it Ethics is basically doing the right thing from a moral point of view when decision making is required

An Ethics Rubric
Evaluate needs to be examine in a number of different ways. Not a single perspective. Take time to evaluate Truth make sure you have a clear definition of the facts as well as a definition that can agreed upon by others. Harm likely to ensue from a given action Investigation digging deep to gather necessary information Codes of Ethics valuable guidelines that can facilitate ethical decision making. Situational Ethics case-by-case basis that allows you to adjust ethical beliefs to meet particular situation. Avoids the tendency to rush judgment.

Effects of Media
Influence Accusations Good Effects Ubiquity

Organizations that Consider Effects

Government Agencies Critics Citizen Groups Academic Institutions conduct research on effects , should not be biased. Few techniques : laboratory, field, surveys, content analysis, academic research qualitative and quantitative hypothesis cause and effects uses and gratifications

High-Profile Effects
Violence acts how much you need to show? possibility of assassination several advertisers canceled sponsorship of violent programs 1996 V-chips implementation Children and Media cartoon study violent movies the role of parents how do you control you children? News sensationalism bias uses-and-gratifications violence, children and news

High-Profile Effects
Women and Minorities bad mood prefer media how these groups are being portrayed mostly negative stereotypes underrepresented Sex perennial issue type and amount people seeing so much sex , become promiscuous teaching of safe sex

- FIN sites.google.com/site/mrfaizullecture