THE DEATH OF DISTANCE

By Group B26 12111 12112 Sriram Bhat S Sulgadle Manjunath S

AUTHOR-FRANCES CAIRNCROSS
Journalist Frances Cairncross, formerly Management Editor of The Economics is one of the UK's most respected economic commentators. Her broad-based knowledge of economics encompasses environmental change, the internet and mass communications.
As a business speaker, she draws on her wealth of experience to provide insightful and practical assessments of the economic scene. As a futurist, Frances examines the forces that will shape twenty-first century businesses and economies. Her book on the subject, The Company of the Future, won her the Institute of Internal Auditors' award for business and management journalism.

CHANGING THE WORLD

The Potential

Consumers
Commerce Companies Politics and government Economies

VOICE, VIDEO, DATA

The Telephone

Pattern of pricing
Connecting rural areas Wireless and mobility Wider access The Television Changing distribution Changing content

THE INTERNET
Driving internet

Communication
Finding information Security Access to the internet Paying for the internet Why internet matters

CONSUMERS & ELECTRONIC COMMERCE

From clicks to Bricks

Ordering & distribution

On-line ordering & payment Distributing on-line orders Informing & Marketing Advertising Portals Marketplace Global market

CORPORATE COMMERCE & COMPANY STRUCTURE

The pace of change

Information & knowledge

Buying & Selling Purchasing Auctions Integrating suppliers Employees, hiring and paying Selling Knowledge Future of the firm

REINVENTING GOVERNMENT, REDEFINING THE NATION STATE

The political process

A smaller, More Efficient state

Redefining the Nation State Communications & peace

A NEW ECONOMY
Paradigm or Paradox?

A new Economic Structure

The economics of location The effect on manufacturing and services The effect on trade & jobs Distributional effects Growth & Knowledge revolution Opening markets

THE FIVE P PROBLEMS: POLICING THE ELECTRONIC WORLD

Policing

The Governing on-line material

Self-regulation or no regulation? Pornography Accountability Self-censorship or no censorship Protection Privacy Intellectual Property

KNOWLEDGE AND THE NEW MONOPOLISTS

Are communications Monopoly-prone?

Creating Competition
New Media, New Monopolies Knowledge and Monopoly An open Mind, An open Market

SOCIETY, CULTURE AND THE INDIVIDUAL

Work and Home

New Communities
Language and Culture Winners and Losers An open Mind, An open Market

HOW THE DEATH OF DISTANCE IS DEVELOPING THE RURAL INDIA? DISCUSS THE CURRENT PRACTICES & POSSIBILITIES.

Introduction
Nearly 70% of the country's population lives in rural areas as per the latest Census (Census 2011). Cairncross is undoubtedly right that the impact of distance upon economic activities is changing dramatically. This is very relevant even to the rural areas/population. The decline in transport and communications costs means that space matters much less today than it did in the past.

Population in India
Urban, 31%

Rural, 69%

Reference: http://censusindia.gov.in/2011-prov-results/paper2/data_files/india/Rural_Urban_2011.pdf

DEVELOPMENTS & CURRENT POSSIBILITIES

Telecommunication: Decade ago: Installing landlines in rural areas big challenge

Today it is wireless: either mobile telephones or technology which involves installing a small fixed radio antenna in a home or shop to receive calls .
The access and benefits of good communication: They can bring news, education, medical & agricultural advice, and link farmers directly to markets, enabling them to check on the prices traders offer for their crops.

Internet:
The Internet is without a doubt the superhighway on which economies surge ahead and there is also immense opportunity for agriculture as well. Today, the rural communities have access to information that could improve their livelihoods. Current practices (Example): Initiatives like e-Choupal, of ITC Limited, has been able to leverage the Internet to empower small and marginal farmers. The program provides farmers with know-how, services, timely and relevant weather information, transparent price discovery and access to wider markets - all through a mobile device that feeds off a wider network. This has helped roughly 4 million farmers to better manage risk.

REFERENCES
http://www.business-standard.com/india/news/70-indians-live-in-rural-areascensus/141379/on http://en.wikipedia.org/wiki/Demographics_of_India

THANK YOU