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PROGRESSIVE MARKETING

Ad Solutions

Company type : Sole proprietorship


Vision : To be a niche player in the outdoor media advertising industry The firm want to start with the minimum resources and then scale it up later, after understanding the needs and difficulties in the market scenario

Project Outlay
Means

of finance is self funding Initial amount invested Rs.5,00,000 Office rental advance Rs.12,000 (two months advance) Office furnishing Rs.70,000 Office phone and fax & Internet connections Rs.3500 Lease of Billboards Rs.3,60,000(At two places one at hi-tech city & other at Begumpet, Hyderabad) TATA Ace, commercial vehicle (second hand) Rs.1,20,000 Modification of vehicle Rs.20,000

Recurring Expenses
Office

rental Rs.6000/month Electricity bills Rs.800/month Telephone, fax, internet bills Rs.1500 Flex printing for billboards & moving ads Rs.12,000 Vehicle diesel expenses Rs.350/day Salary expenses Rs.23,000/month

Human Resources
Director
Office staff/Receptionist/Telesales Salary:12,000 Rs.
Office boy Salary:4000Rs

Vehicle Driver Salary:7000 Rs.

Contract Labor Salary:200 Rs./day

Staff Job Details


Office Staff Need to take care of the overall administration of office Attending the telephone calls and giving right information Good customer interactions Basic product knowledge including non negotiated product pricing Should be professionally dressed Can be an inter pass with excellent communication skills in English, Hindi & Telugu Basic computer knowledge, especially, windows office suite Organization of office works including important file maintenance

Office boy
Should

be a resident near by office Good character Office opening and closing works Basic office cleaning stacking works Must have a decent dressing attire Below inter qualification Should be recruited only through references

Vehicle Driver
Should

license Should know the routes in the city At least one year driving experience Should have a decent character

posses a valid commercial driving

Recruitment Strategy
Office

assistant and Drivers : news paper classifieds Cost : Rs.3000 for 3 days Personal interviews, appointment letters issued within 3 days after selection Office staff will be provided with basic training in the initial days For driver, driving license validity, address proof etc will be checked and verified by police Office boy will be recruited strictly through references only ,due to security reasons

Employee exit strategy


Office

staff will be under probation for first 3 months , during the period her work nature and efficiency will be analyzed In case of poor performance & low productivity a written letter will be provided to her as a warning and with an exit period of 2 months

Marketing plan
Contact numbers will be displayed on every billboard The information will also be registered with local classifieds, like Justdial.com, sulekaclassifieds.com, getit yellow pages , etc (Cost: 10,000/year) Ads will be provided in all corporate brochures Bulk e-mails to corporate marketing managers Direct marketing with corporate companies Offers for royal clients, reduced rates for more no. of dates of display A competitive market pricing Tie up with a better agency during initial days to avoid risk factors and to ensure the full occupancy of billboards and moving vehicle ads

Sales & Product pricing


Company

billboards Per day 8000 Rs. Will be charged for each billboard & 10000 Rs. For moving vehicle ads. Incase of joint sales with tied up agency 20% will be charged less The pricing is open for negotiations depending on the no. of days of requirement

expects 100 % occupancy for all its

Expected transactions per month


Sl. No
1.)
2.)

Particulars
expected sales from billboards
expected sales from vehicle moving ads

Amount in Rs.
7200
9000

Quantity
2
1

No. of days
30
30

Total Amount
432000
270000

Total TURNOVER

702000

Expenses Sl. No
1.) 2.) 3.) 4.) 5.) 6.)

Particulars
Office rental
electricity bills telephone, fax, internet expenses vehicle diesel expenses towards salary variable salary

Amount in Rs.
6000 500 1500 500 23000 3000

Quantity
1 1 1 1 1 1

No. of days
monthly monthly monthly monthly monthly monthly

Total Amount
6000 500 1500 15000 23000 3000

Total

49000

SWOT Analysis

The market for the particular product is huge and still can be explored Less no. of organized professional firms in the market Economic scenario, more brands sprang up in the future, corporate companies marketing budgets are increasing every YOY But there are already existing players with better infrastructure Threats include, reduced sales, during off season, financial stability of the company is not much structured

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