Established in 1929 1st brands Parle Glucose and Parle Monaco Market leader in many products Won acclaim

m at the Monde selection since 1970 35% share of the total biscuit market 15% share of the total confectionery market 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries Parle has largest such manufacturing units in India Annual turnover 2000 crores It has provided its products to the mass with the affordable range.

HISTORY OF PARLE
In 1929 a small company by the name of Parle products emerged in British dominated India. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad. Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.

Product Range

Biscuits Parle G Milk Shakti Parle - Magix Krackjack Monaco Digestive Marie Hide & Sick Confectionary Melody Mango bite Poppins Kismi Toffee Orange Candy Must Bites Sixer

About Parle G Biscuit

Parle G has been a strong household name across India. A cream colored yellow stripped wrapper with a cute baby photo containing 10 12 biscuits with the companys name printed in Red and you know these are Parle G biscuits. The great taste, high nutrition, and the international quality, makes Parle-G a winner. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. It has been the undisputed leader in the biscuit category for decades.

Cont..
Largest manufacturer of biscuits since 80 years Quality, nutrition and great taste. More than 1500 Wholesalers an 1.3 Million retail outlets Faith and trust Example of marketing brilliance for Competitors 65 % of Glucose Biscuit market.

RURAL MARKET OF PARLE-G

Parle G is concentrating heavily on rural marketing to have high growth rate in rural areas Rural market penetration is 50 65% Parle G market reach very high due to distribution network Consumer psyche: Recognize Not as Parle G but as .. biscuit ka puda. Parle G is increasing awareness to know parle G as brand Target young generation, i.e. school going children Parle G is a market leader in glucose biscuit category in rural marketing

MARKETING STRATEGIES
Initiatives taken by parle for parle-g as a marketing strategies . Target young generation, i.e. school going children, Associate with various Government initiative like, Primary Education scheme, National Rural health mission centres, Mid-day meals being serve in primary school, This will help in Brand Registration, Associate Parle G as health food, and complete nutrition package

 Parle G has adopted the Market Penetration strategy i.e. low price along with capturing of a large market Also they focus on providing good quality products at the same time, which means it uses the value pricing method. The value-for-money positioning helps generate large sales volumes for the products. Parle G is available in Re 1,Rs 2, Rs 4 to Rs 25 packet Profit margin for distributors is 4% and for retailers is 10- 12% Parle-G maintained its price of Rs.4.00 for the last 12 yrs & has seen the variation in its sales due to increase in price by mere 50p.

 REASONS FOR MARKET LEADER: Mass Production i.e. Volume Cost Cutting: They are in Backward Integration so that to cover The profit by introducing sugar plants, Maida plants as well as Packaging Plant. Taste

PILLARS OF SUCCESS IN RURAL AREAS

Learning No Compromise on Quality Hard Work

CONCLUSION
PARLE is one of the best manufacturing company of Biscuits and other products among their Competitors. Looking at the challenges and the opportunities which rural markets offer to the marketers ,it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage like parle.

PARLE Company using new technology. That is the key point of Success of PARLE.