Health care sector .

Employment.

Employment.
Recession job retrenchment survival for the fittest India is the least affected country cost cutting. Health care and infrastructure is the hope health insurance hospital management clinical research medical tourism are the area of development.

Medical tourism.
Medical tourism business in 2012 was Rs.1000 cr. Other business are transport real estate catering and hotel business will grow. Medical treatment is very expensive in abroad NRI comes to India . USA Bone Moro treatment is costing Rs.30 lakes in India it is Rs.10 lakes including to and fro and stay. Heap replacement with operation in USA is Rs.5 lakes against in India Rs.2.5 lakes.

Health care sector.

Health care contributes 5.2% to GDP is third fastest in the world - IT is ahead Pharmacy is ahead world trade business India is the third largest nation India export is Rs.10,000cr. New product and R&D are developed - leading to development to tourism. According to planning commission in India there is a shortage of 6 lakes doctor 2 lakes Nurses and 2 lakes dental surgeons. 200 colleges and 143 pharmacy produces 25000 doctors per year Doctor are well in demand.

Health care sector.

According to Indian Nursing council and Nursing professionals new technology and information provides latest techniques and guidance which is required in this competitive world which leads to fast progress of health sector. Other business connected with Medical development are medical equipments imports from other countries. Medical insurance -10% are availing medical insurance 90% gap which is growing at 50% per year. LIC, ICICI are providing health insurance.

Health care sector.

Remuneration to M.B.B.S. gets Rs.25000 Rs.30000 P.M. M.D. gets Rs.40k -50 k pm. and in private co. Rs.50k Rs.1 lakes pm. Trained nurses gets Rs.5k 10k pm. In corporate after experience Rs.1 lakes to Rs.2.5 lakes is the remuneration to the doctors. R&D Jr. research fellowship gets Rs.10k -15k and Sr. research scientist Rs.25k-50k Sr. scientist gets Rs.2 lakes pm. Organizations are government and private educational institutes to get education.

Medical equipments.

Medical equipments.

Apollo hospital. Delhi.

Health care. Service mix scenario.

Product Diagnostic equipment surgical equipments first aid kits medicines. Place clinic hospital camps. Price length of stay levels of illness frequency of visit use of equipments tests required types of rooms specialists. Promotions advertisements publicity word of mouth public relation.

Health care. Service mix scenario

Physical evidence hospitals intensive care wards medical shops diagnostic and surgical equipments clinics ambulance mortuary out patient wards emergency wards. People doctors nurses lab. Technicians support staff paramedics pharmacists security dieticians specialists. Process physical examinations testing medicines immunization surgery first aid recording catering laundry.

Health care services . Pricing.

Variable cost. cost of running hospitals. Overheads. Salaries of the employees nurses admin. staff Wages of the doctors. Fix cost equipments cost infrastructure ambulance. Bed occupancy. Quality of services income base. Income levels segmentation.

Health care services . Pricing.

Differential pricing policy. Membership card holders at concessional rates. General wards facilities. Private wards facilities. Alternative medicine price base. Para medical center beauty clinic & fitness centre. Scholarship free of cost or concessional price. Policy of the institutions.

Health care services . Pricing.

Target group access to products. Higher the price better the service. Family planning heart day diabetic day B.P. day.- camps at free of cost polio drops for children's. Opportunity cost- time lost and time spent. Family planning vs. fertility as a high price. Resistance to unpleasant truth. AIDS cancer alcoholic. Presence of internet for non profit sector.

Health care services . Pricing.

Investment in sophisticated equipments and technology. Fair synchronization of users and hospital interest. Internal sources higher the capacity to pay high charge vice versa. In proportion to the income of users for qualitative or quantity improvement. Discriminatory fee structure.

Health care services . Pricing.

Discriminatory pricing fee. Hospitals public / private fee charges. 4. free no income group. 3. subsidized low income group. 2. cost + losses middle income group from 3. 1. cost + surplus to make up the losses from 4 = high income group.