Академический Документы
Профессиональный Документы
Культура Документы
Introduction
Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. In India, the company has a 24.6% share of the wireless services market. It has all 23 circles of the country and covers 87% of the current population (as of FY08).
Vision 2020
By 2020 Airtel will be the most admired brand in India:
Loved by more customers Targeted by top talent Benchmarked by more businesses
Vision 2020
To build India's finest business conglomerate by 2020. Supporting education of underprivileged children through Bharti Foundation. Strategic Intent:
To create a conglomerate of the future by bringing about Big Transformations through Brave Actions.
Mission
We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more
Core Values
Empowering People - to do their best. Being Flexible - to adapt to the changing environment and evolving customer needs. Openness and transparency - with an innate desire to do good.
Objectives/Goals
To undertake transformational projects that have a positive impact on the society and contribute to the nation building process. To Diversify into new businesses in agriculture, financial services and retail business with world-class partners To lay the foundation for building a conglomerate of future.
Products
SIM (Subscribers Identification Module) The base product of company, required for new
subscriber. Now Airtel provides this SIM with 64kb memory.
Cont.
LAPU
A SIM is provided to retailers from the company at free of cost for providing easy recharge service. Only regular retailers have this facility. This SIM has a memory of 128kb and specially designed for easy recharge purpose. A retailer has minimum 5 easy rechar ge customers per month, failuring this target the SIM will be automatically deactivated. This SIM has also Rs 300 talk time free Airtel to Airtel.
Airtel
Sales Head
Zonal Manager Territory Manager Direct Distributor Retailer Rural Sales officer Rural Stakist Rural Distributor Retailer
GROUP 7
Retailer classification
A- Top 10% of total universe B- Next 20% of total universe C- Next 30% of total universe D- Remained 40% of total universe
Modern Trade
This is a modern distribution channel for expansion of business. Under it there are 4 channel partners like- TMS, Mobile Bazaar, ARC & Airtel Exclusive Showrooms & This Trade Comes under Retail own head which employee of airtel. For all information & every activities there are some FOS who maintain gap between Retail own head & channel partners
GROUP 7
Airtel
M.T. TMS
Mobile Bazar
ARC
AE Office
M.T. Modern Trade , ARC Airtel Relationship Centre TMS The Mobile Store , AE Airtel Exclusive Office
GROUP 7
New Distribution
By The Website