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BIG DATA &


ONOMASTICS
FOR ECONOMIC
DIPLOMACY
2013-05-06

A RussoScopie Webinar

RussoScopie: two projects with


benefits
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Integrum has
names

NamSor sorts
names

Commercial agent

Large database : 9000+


sources

Designer of innovative
software

Text Mining/Data Mining

Media, Companies, Directors

Focus Russia/Belarus/Ukraine

Analyse names, social


networks

Clients: AmbFr,CCIFR,IFRI,
ALSTOM

All
alphabets/languages/places

Leads: InvestInX, Customs,


MinDef

Thierry

Integrum benefits for Foreign


affairs
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Strategic sectors strong political ties


Need to understand decision making & networks
Integrum, similar to Factiva Dow Jones, but focus
Russia
Best coverage of Russian media
Exhaustive database of companies/organisations
Two distinct ways to explore social/political links

Company structure & management (data mining)


Mentions of a person related to a given organisation (text
mining)

INTEGRUM Russian Media


Monitoring
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Integrum - ? ? ?
5

Integrum - ? ? ?
6


(140 people)
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Integrum Companies - People


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Integrum Companies - Structure


8

Integrum Text Analytics


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Ex. Tourism : Paris loosing


attractivity
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Integrum + BI Software
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Integrum

both

BI SW

Raw info in Russian

Filtering & Translation

Millions of documents from


Interfax, RIA, 9000+
sources etc.

Filtering by Topic
Automated Translation to
English
Analysts can tag interesting
documents
Tagged documents are
manually translated in
English
RSS Feeds and Information
routing to the right
internal researcher

Multi-source and
Analytics

Big structured data from


Companies, Rostat, etc.
Efficient text mining &
analytics tools, but mostly
useable by Russian
speakers

+ARMS-TASS,
15 sources

Combine additional internal


& external data sources in
any language
Validate information
Detect trends
Enrich documents
Visualization
RSS Feeds and information
routing to Intranet, Web
site or Social medias

MAE NamSor benefits


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NamSor decrypts Russian identity, filters


information
International business community (English, French,
German,...)
Georgian, Armenian networks, etc.
Hidden connections due to local roots (subjects,
oblasts)
Multiple identities/fake identities (KYC, Compliance,
etc.)

Western softpower in Russia

Ex. cross-border FDI in EU


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* relatively to the total density of Japanese, Russian, Indian and Chinese


presence, measured using the onomastics of about half a million company
directors of the largest companies of all sectors, in the European Union plus
Switzerland. Accuracy of name classification software is typically in the
range 75%-95%

Full article

Ex. Russian Geodemographics


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Full article
Erratum : read 15% instead of
35%

Ex. Russian-Arab relations


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Full article

Ex. Social / business networks


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Thank YOU!
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contact@russoscopie.fr

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