Pasta in a Box

Mianshi Box
A Fettucine Macaroni Spaghetti Penne B Grilled Chicken Ground Pork Ground Beef Bacon Ham Pepperoni C Original Bolognese Carbonara Pesto and Olive Oil Filipino Style Sauce Mushrooms Celery Tomato Chopped Garlic Chopped Onions Spring Onion Shredded Carrots D E Parmessan Cheddar Condiments Garlic Powder Italian All Spice Oregano Ground Black Pepper Ground White Pepper

PhP 55.00 Choice of 1 of each

Additional: B - PhP 15.00 C - PhP 10.00 D/E- PhP 7.00

CONCEPT: Take-Out Make Your Own Pasta For the convenience of consumers, our product would be based on the go foods for people that have limited time and on an average budget.

The product idea is affordable pasta that is usually expensive in restaurants and takes time to serve. Ergo, the idea is to do just the opposite. Packaging shall be Chinese-inspired to compliment on the go service requirements. The consumers have the opportunity to create their own pasta to their liking from different kinds of pasta to different kinds of sauces and toppings.

BRANDING: Incorporated colors to compliment the Italian dishes Chinese-inspired packaging for service efficiency and aesthetics PRODUCT SIGNIFICANCE: PASTAS AS CONVENIENT FOOD (familiar flavours)

BRAND IDENTITY:
Name: Mianshi Box Tagline: Pasta in a Box! Colors: Green: #239d46 Red: #be0028 Pale Yellow: #fdf97e Black: #111111 White: #000000 Font: San Serif

MARKETING STRATEGY
TARGET MARKET Young Professionals Call Center Companies Universities High Traffic Locations MEDIA Fliers TV AD (Special Events) Print Ads Radio Mobile Ads

DISTRIBUTION AREAS
Local Store Marketing (Flier Distribution) -Facility Setup Location News Newspaper Train Stations Bus and Jeepney Signages Stickers for Indoor Taxi Signages

CAMPAIGN STRATEGY
Models Slogan Graphics Product Promo: Free Ice tea for every purchase of 1 pasta set -Promo Duration: 1 month
CAMPAIGN PERIOD Pre-Opening (2 months) Continuing Campaign (5yrs)

BUDGET ANALYSIS Projected Sales

MIANSHI BOX SALES FORCAST Forcasted Sales (Product Sold), Month End Units Basic Set Gross Sales Cost of Sales Net Sales Operating Expense Labor Cost (7%) Supplies and Materials (4%) Utilities (4%) Rents Marketing, Advertising Company Wide (2%) Local Store Marketing (3%) Misc. (10%) Total Operating Expense Net Income Before Taxes 20,000.00 1,100,000.00 275,000.00 825,000.00 SRP 55.00 Amount 1,100,000.00

57,750.00 33,000.00 33,000.00 25,000.00 16,500.00 24,750.00 82,500.00 272,500.00 552,500.00

Mktg Budget