Using Your Software to Create Lasting Donor Relationships

2013 Variety International The Children's Charity World Conference

May 3, 2013

Your Presenter
Jay B. Love
CEO and Co-Founder of Bloomerang

29 Years of Technology Leadership Over 20,000 Database Installations Former Founder & CEO of eTapestry Former CEO of Master Software/Fund-Master AFP Board Member AFP Ethics Committee Member Center on Philanthropy at IU Board Member Innovation Fund at Butler University Board Member Gleaners Food Bank Board Member Co-Chair of Indianapolis YMCA Capital Campaign

Do you know your Retention %?

What does a 10% increase in donor retention rates mean in terms of LIFETIME dollars raised?

50% 100% 150-200%

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Is Retention important for NPOs?

Improving donor retention rates by 10% can improve LIFETIME dollars raised by?

150-200%!
(Do we have your attention yet?)

2011 FEP Data on Donor Retention Rate

Donor Retention Rate was 41%

Donor Attrition was 59%!

Yes, your eyes read correctly: Nearly SIX out of every TEN Donors from the previous year did NOT donate at all the next year!

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Addressing the Retention Problem!

Is it a Donor Relationship Problem?

CUE THE EXPERTS:

Mr. Tom Ahern Bloomerang Donor Communications Head Coach

One of the worlds top authorities on donor

Dr. Adrian Sargeant Bloomerang Chief Scientist

Professor of Fundraising at the Center on Philanthropy at Indiana University holding what is presently the worlds only endowed chair in that discipline. Top 10 Most Influential People in Fundraising Renowned expert on Donor Retention and Donor Loyalty
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communications Author of 4 books on Donor Communications Winner of 3 prestigious international IABC Gold Quill awards

The Problem
How many of you use a donor database? What percent of the product do you use?

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The Problem
How many of you use a donor database? What percent of the product do you use? Majority of NPOs Use Less Than 20% of Their Databases Functionality Large Amounts of Features = Complexity Database Complexity Keeps Fundraisers Out
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Game Changing Idea:

No training required Anyone can use

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Game Changing Idea:

No training required Anyone can use Bring BEST practices to life

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Game Changing Idea:

No training required Anyone can use Bring BEST practices to life Focus on core functions only

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Net Result:
All fundraisers use the database

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Net Result:
All fundraisers use the database Everyone using a database equals

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Net Result:
All fundraisers use the database Everyone using a database equals

FUNDRAISING SUCCESS!

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Automatic Engagement Factors

Recency and pattern of giving Cash donors vs. sustaining donors # of years giving + Upgrade / Downgrade + Lapsed Event attendance + Opens email + Click links in emails + Unsubscribes from email Has stated communication preferences + Has inbound interactions + Has soft credits + Volunteers + Social Media (coming soon) and a whole lot more!

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What is the donors engagement over time!

Highlight vital retention information ---

Leading a Revolution of Change

Next Gen Database/CRM

Enables Fundraising Best Practices Donor Retention/Donor Communications Extreme Ease of Use Relentless Focus on Results, not Features

Pedigree . . .

FUND-MASTER

Finally Got It Right!

Questions?
Presenter: Jay B. Love jay.love@bloomerang.co

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