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Edwin Land
Founder
Polaroid Corporation
Polaroid’s History
1937 – Edwin Land developed
Polarization
1948 - 1st Instant camera
1972- SX-70 camera
1977 - Polavision instant movie
system
1986 – Spectra Camera
Financial Analysis
Polaroid Corporation
PROFITABILITY RATIOS
* These percentages are based on sales from within the U.S. and internationally
Financial Analysis
LEVERAGE RAT IO
LIQUIDIT Y RATIO
Quick Ratio:
(Current Assets-Inventories)/Current Liabilities) 1991 1990 1989
Consequences:
-Potential market for
small cameras
-Confidence in Joshua
Vision -> Reality
Quality test
“Automatic Everything”
Test Marketing
STP
4P’s
Highlights for Marketing
Strategies
Emerging players
Did not adopt to changing trends
Poor promotion and advertising
campaigns
Inefficiency in production
Improper channel mix
Strategic Problems - Results
Loss of market share
Sense of urgency
Deterioration of Brand Image
Disruptive Innovation
Change or Die