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Costs
Profits Marketing Objectives
Product
Price Distribution
Promotion
Product
Price Distribution Promotion
Re-Branding - A drastic and costly measure used to disassociate the brand from the previous values associated with it. Increasing Frequency of Use - Encouraging consumers to break away from traditional molds of product usage. Increasing Frequency of Use - Encouraging consumers to break away from traditional molds of product usage. Pricing and Special Offers - Pricing is a positioning tool and a way to influence sales through the use of various price, payment schemes and models.