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UNIFEROZ

INTRODUCTION UNIFEROZ
was established in 1985 In the wound care business since 1991 Manufacturing and marketing SANIPLAST First Aid Bandages & NICHIPORE Surgical Tapes under technical collaboration with NICHIBAN CO. LTD JAPAN and Young Chemical Co. Ltd Korea.

UNIFEROZ
UNIFEROZ

Exporting High Quality first aid bandages and other wound


care products to the markets of Asia Pacific, Central Asian Countries, African region, Australia & Middle east. Recently Uniferoz has taken up marketing rights of two European companies Schlke and Lohmann & Rauscher for

disinfectant and wound care product range.

UNIFEROZ
VISION We endeavor to be the Pakistans leading manufacturer & marketer of premium quality Wound care & Pain management products. MISION To be a world class First aid bandages, surgical tape & Wound dressing manufacturer and marketer striving for continuous innovation to add quality to life of the people associated with it.

PRODUCT LINE UNDER THE UMBRELLA


NICHIPORE SURGICAL PAPER TAPE HYPOALLERGENIC, MICROPOROUS, GENTLE ON SKIN NICHICLEARTM TRANSPARENT SURGICAL TAPE

ORTHOGENTM TABLETS CARTILAGE SYNTHESIZER

DERMAPORETM FIX ROLL HYPOALLERGENIC, WATER REPELLENT, NON -WOVEN FABRIC SURGICAL TAPE

Suprasorb A CALCIUM ALGINATE GRESSING

Suprasorb F FILM WOUND DRESSING

DERMAPORE WOUND DRESSING STERILE, NON-WOVEN, SELFADHESIVE WOUND DRESSING

Vliwasorb THE EXUDATES MANAGER FOR HEAVILY EXUDING WOUNDS

Desderman N ALCOHOLIC RUB FOR HYGENIC AND SURGICAL HAND DISINFECTANT

Mikrozid AF Liquid Aldehyde free , alcohol based ready to use rapid disinfectant .

Opraflex SURGICAL INCISE DRAPE

Swot analysis
STREGHTS
SANIPLAST First Aid Bandages & NICHIPORE Surgical Tapes under collaboration with NICHIBAN CO. LTD JAPAN and Young Chemical Co. Ltd Korea. UNIFEROZ exports High Quality products a to Asia Pacific, Central Asian Countries, African region, Australia & Middle east. Uniferoz has taken up marketing rights of Schlke and Lohmann & Rauscher for disinfectant and wound care product range.

WEAKNESS Differentiated pricing Low coordination with institutional networks Improper dispensing system

Opportunity
Product awareness Can explore new segments Internationally & domestically known with credential Performance Improvements through joint efforts and cooperation Reliability and fulfilment of agreements

Threats
Industry sector and competition
(Suppliers, customers, access to the market / market entry, substitutes,)

Economical trends New entrants with advance research products Change in trends

Market analysis
An estimated overall sales of disinfectants is 20million approximately Breakup is given below 10 to 15% trade and remaining 85 to 90% institution

Promotional activities
BTL Activities:
Free sampling in various dental institutes Free sampling in surgical units OTs Sponsorship in extracurricular activities Encourage institutional suppliers by giving them discounts in terms of bonus Institutional presentations Sales promotions Synergy with those who are already selling dental care products

Division of territory K1 K2 K3 k4

Sales team Each individual for each territory