WHO IS SUPERIOR?

SUPERIOR is a MENTOR future headquartered in Glenmarie, Shah Alam

and with more than 40 mentee ’A’ on Art, Graphic and Stationary stores in
40 locations in Malaysia. With 40 mentee ’A’ new stores opening in April
09 all over Malaysia,

SUPERIOR is the biggest growing retail office products retail chain in

Malaysia.

SUPERIOR stores are mentee outlets - they benefit from the global
purchasing power of a strong international company combined with the
energy, entrepreneurial flair and commitment of an owner managed
business.

SUPERIOR provides the benefits of a well-known powerful brand to

otherwise small, independent and often unsupported companies.

Key Points:
•Going to be the BIGGEST growing office products retailer in Malaysia.
•Mentor/Mentee Program solution for established mentee ‘A’ for Art,
Graphic and Stationary and new mentee B for stationary and
photocopy.
•With the loan of RM500,000 for Mentee ‘A’ RM250,00 for Mentee ‘B’
from MARA at the interest of 2.2% per annum.
•Full training support to help you succeed
 WHAT IS THE SUPERIOR CONCEPT?

SUPERIOR is a Art, Graphic and Stationary Material supply retail that

supplies small and medium size businesses and consumers with a
complete range of office and stationery products. The stores are modern
looking and attractive with clean, bright and uncluttered colors and
designs featuring a wide range of products.
There is more to SUPERIOR than retail - telemarketing, e-commerce and
direct mail - the SUPERIOR system provides a convenient and low cost
source of office products to all sizes of businesses. The Superior mentee
sells from its attractive store and delivers to businesses orders placed by
phone or on the web.
The retail store creates a positive and professional image and serves as a
delivery and warehouse center.
Deliveries are handled by the mentee's staff or handled by a specially
appointed logistics supplier.
 SUPERIOR - WHAT IS A TYPICAL STORE?
MENTOR SUPPORT
The SUPERIOR model store ranges from 24ft to 75ft, is located on a
Main Street with high pedestrian traffic. There should be some
available parking and access for easy receipt and delivery of supplies
and the shipping of orders.

Key Points:
Clean, attractive facade
Parking, visibility and access are attractive features
Small and medium size. Centrally located near businesses
High pedestrian count
Near office buildings
 PROGRAM PERUNCITAN MARA SYSTEM:
 
 

Program Peruncitan Mara is the most successful way to

launch a business for the Bumiputra i.e. Orang Melayu -
using established, proven business techniques that enhance
your chances for success. You rapidly build a business whos
market value can be realized should you ever want to sell.
 
SUPERIOR is a proven and successful formula, with over 18
years in business. It is a professional way to enter the office
products business in an otherwise fragmented market.
 
SUPERIOR is rapidly developing a strong global brand
giving instant recognition. It is the only Mara Mentor/Mentee
in office products retail. SUPERIOR gives you the
opportunity to share in its success and build a great
business.
 THE PRODUCT
ASSORTMENT:

SUPERIOR stores feature more than 2500 products consisting of well-

known international brands and good value branded products. These
products satisfy all the office needs of businesses from office machines
and furniture to stationery items.
 
Key Points:
Up to 2500 products in store depending on size
The 500 best selling products usually account for 75% of sales
The assortment includes branded products made in Europe, Australia and
China and direct imports through the SUPERIOR Sourcing and Logistics
center of a number of fast selling stationery products and office furniture
made in Europe and China at attractive costs
Easy auto ordering on the SUPERIOR web site
Availability of products from the SUPERIOR Glenmarie, Shah Alam
Warehouse
Purchases from Mentor
Preferential terms and prices from SUPERIOR’s list of preferred vendors
of well-known international brands
 WHY JOIN
SUPERIOR?
 
Build your own business and maximize your chances of success
by adopting a well-proven formula.
Join a fast growing Superior group of successful with Mentor.
Buy cooperatively and benefit from the synergy of the SUPERIOR
trademark and its proven system.
Purchase SUPERIOR products manufactured in Europe and China
from the SUPERIOR Website easily and at low cost.
Purchase from SUPERIOR Glenmarie, Shah Alam products made
all over the world at value prices and non will be purchase locally
and bypass the local agents.
Become an office products leader in your market by appointing
new mentee and converting stationers and dealers to the
SUPERIOR model.
 SUPERIOR CANDIDATE
PROFILE:

Prefer person with experience in the office products business or other

complimentary businesses such as furniture dealerships, copy centers or
retail outlets. Must be entrepreneurially minded, a well respected member
of the community and eager to build a substantial business with hard
work and the support of a proven concept.
SUPERIOR is a comprehensive training and know-how transfer system
covering all aspects of launching and running a modern retail and A to B
operation. SUPERIOR is interested in owners/managers who can capitalize
on the strength of an increasingly recognizable brand and a fast
expanding global network with stores in thirty-two countries. Ideally you
will already have a warehouse or a retail premise that is suitable for
SUPERIOR or you may be considering opening one in the near future.
Experience in any of the businesses listed below greatly facilitates the
chances for success of a mentee ‘A’ candidate:
Wholesaler, retailer, distributor or manufacturer of office products,
computers and office furniture. Provider of software solutions or a retailer
of office automation machines and cellular phones. Owner of a large retail
chain or a chain of copy centers. Furniture distributor with showrooms.
 SUPERIOR TRAINING
PROGRAM

There is obviously quite a lot involved in operating a retail and A to B

business in a sophisticated market but the SUPERIOR step by step
training program makes it all easy. The full training usually takes two
weeks until the first store is launched and is conducted through a series of
visits by our experts in mentor. Some of the steps involved in the process
are:
Creating the organization needed and providing job descriptions and
timing of hire
Store site selection, planning and design
Selection of assortment, vendors negotiations and access to global sources

Operational procedures, procurement and delivery of products to

customers
Pre and post launch marketing programs
Sales and telemarketing training
Training of personnel and merchandising of the first store
Importing from Europe and China branded products
 MENTOR
 
SUPPORT
Full rights to the SUPERIOR retailer in your market area
The right to open as many MENTEE B as you wish
Full training support to help you succeed
Online purchasing
International branded products
Central marketing, catalogue program and internet catalogue
Customer discount card
Every month promotion and sales
Mentor merchandising and retailing professional staff make regular
advice and training to the mentee.
Less sellable products will be replace with the new products
(interchangeable)
Always update new products
Accounting online (inventory, bar code, auto order and accounting
lager)
Regular advertising
MOF license with the help from Mara and Mentor
Training and comprehensive manuals
Products knowledge online
SOP
Exclusive territory in which to operate
SUPERIOR software for POS & Backoffice use
 CONVERSION COSTS
These are average costs, which depend on the conditions of your store's
interior and exterior and the type of your fixtures.

STATIONARY AND PHOTOCOPY MACHINE 180,200.00

SHOW ROOM FURNITURE AND FITTING 65,600.00

SYSTEM & POINT OF SALES 10,300.00

OFFICE & RETAILS FURNITURE 13,700.00

COMPANY REGISTERATION (ACTUAL COST) 2,400.00

TOTAL INVESTMENT 275,200.00

LOAN FROM MARA 250,000.00

CONSIDERING YOUR INVESTMENT 25,200.00

PROJECTED CASH FLOW FOR
CATEGORY ‘B'
1st Quarter 2nd Quarter 3rd Quarter 4thQuarter 1st Quarter 2nd Quarter 3rd Quarter 4thQuarter
Balance b/f - A - 26,049.00 58,167.90 86,057.93 109,215.74 132,562.23 157,741.06 182,399.06
Daily Collection/TURNOVER 190,000.00 209,000.00 217,360.00 221,707.20 223,924.27 230,642.00 230,642.00 235,254.84
Overdraft - B - - - - - - - -
190,000.00 235,049.00 275,527.90 307,765.13 333,140.01 363,204.23 388,383.06 417,653.90
Less: COST OF SALES
Purchase 123,500.00 135,850.00 141,284.00 144,109.68 145,550.78 149,917.30 149,917.30 152,915.65
Maintenance of computer - - - - - - - -

Cash Surplus/Gross Profit 66,500.00 99,199.00 134,243.90 163,655.45 187,589.23 213,286.93 238,465.76 264,738.25

Less: EXPENSES

Auditors Remuneration - - - 2,500.00 - - - 2,500.00

Advertisement - - - - - - - -
Shop rental 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00
Consultant Fees 900 900 900 900 3,600.00 3,600.00 3,600.00 1,058.65
Salaries/Overtime 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00
Directors Remuneration 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
Electricity And Water 1,900.00 1,900.00 1,900.00 1,900.00 1,900.00 1,900.00 1,900.00 1,900.00
Entertainment 1,000.00 1,205.00 1,452.03 1,749.69 2,108.38 2,540.59 3,061.42 3,689.01
Gifts and Donation 250 418 434.72 443.41 447.85 461.28 461.28 470.51
Company Secreatery Fees 225 225 225 225 225 225 225 225
Licence and Registration 330 330 330 330 330 330 330 330
Medical Fees 418 459.8 478.19 487.76 492.63 507.41 507.41 517.56
Newspaper and Periodicals 25 25 25 25 25 25 25 25
Petrol and Toll 988 1,086.80 1,130.27 1,152.88 1,164.41 1,199.34 1,199.34 1,223.33
Printing and Stationary 665 731.5 760.76 775.98 783.73 807.25 807.25 823.39
36,701.00 37,281.10 37,635.97 40,489.71 41,077.00 41,595.88 42,116.70 42,762.44
29,799.00 61,917.90 96,607.93 123,165.74 146,512.23 171,691.06 196,349.06 221,975.81
Principal (Team Loan) - - 6,800.00 10,200.00 10,200.00 10,200.00 10,200.00 10,200.00
Bank Interest (Overdraft) - B - - - - - - - -
Hire Purchase Transportation 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00

Cash Balance: Surplus /

(Deficit) 26,049.00 58,167.90 86,057.93 109,215.74 132,562.23 157,741.06 182,399.06 208,025.81
 MISSION STATEMENT

Mission: To assist Bumiputra

and dealers in building a
profitable business by
supplying small and medium
size companies with all their
office products needs under
the SUPERIOR roof.
 CONCEPT
The future mentee sale of a complete range of
office products, small business machines and office
furniture through self-service superstores, e-
commerce, direct mail and telemarketing. Under
this system, the Mentor purchases cooperatively at
the lowest available prices for mentee ‘A’ and
mentee ‘B’, and sells under the umbrella of a well
known name, in an attractive self service
environment, assisted by a colorful promotional
brochure, his main advertising and selling vehicle.
Retail sales take place in large superstores owned
by the mentee ‘A’ and mentee ‘B’.