iCeGS

E-guidance
Tristram Hooley

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Not just for clients

Professional development Networking Employer liaison Context in which much of career is pursued and enacted

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

E-guidance

A way of seeing the issue Face to face career guidance

High quality Humanistic Responsive Adaptable to a variety of client groups What people want What practitioners like

Tinternet

Low quality Mechanised One size fits all Only useful to those with good IT skills What people will get Ignores practitioners

Low (or no) social presence Face to face Information giving, CV & course advice, quick queries

High social presence

Guidance interviews, Group work

Online

Flat websites, Social media, online career e-counselling, assessments, e-learning information

The limitations of face to face

The people who need guidance often dont know to seek it out. Face to face services are constrained by geography and time. Face to face services are (probably) more expensive. There are challenges in offering sustained learning opportunities that individuals can return to.
iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

iCeGS

Lets not fight

This is not to say that face to face guidance isnt important or that it should not be part of a career guidance service blend. Rather I am suggesting that there may also be other modes which are equally valuable.

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Blended learning
We are often neither wholly online or offline, but rather moving between the two. Learning and guidance interventions therefore also need to be able to move between the two.

An example of blended career learning

Your personal brand

Your personal brand is made of all of your digital assets which can have both economic and sentimental value. Economically valuable digital assets have real monetary value and include domain names, blogs, business documents, contacts lists and ebooks.
Nathan Lustig (1st November 2010) Personal Branding Blog, http://www.personalbrandingblog.com/your-online-activity-and-personal-brandare-your-digital-assets/

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Yourself

This is the start of your online brand

What tools/sites do you use to help manage this?

Who are you connected to?

Online career support

Information e.g. a website on how to write a CV Automated interaction e.g. an online career assessment or game Communication One to one e.g. e-counselling One to many e.g. a careers blog Many to many e.g. Facebook, LinkedIn

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Online career support

Information Automated interaction Communication One to one One to many Many to many

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

What should online career information do/be?

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Online career support

Information Automated interaction Communication One to one One to many Many to many

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Online career support

Information Automated interaction Communication One to one One to many Many to many

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Key issues
Synchronous or asyncronous Text, audio or video Sustained or one off Open or closed

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

What do think about in your f2f interviews?

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

People talk to people not organisations

Who would you rather talk to?

A person

A brand

Social presence
Online interactions rob us of many of the social cues that we rely on in normal conversation. We need to work hard to replace them. E.g. Photos Names Information about ourselves

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Scaffolding
You are providing help and support not doing everything for the client. Think about how you work with the online environment to provide them opportunities to develop. Providing links and connections is probably more useful than writing lots of text advice.

Careers 3D

Online career support

Information Automated interaction Communication One to one One to many Many to many

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

http://blog.penelopetrunk.com/

E-learning

Course resource E-tivities

Participants

Course tutor

Instructional design

A example career e-tivity

Write a short post about your last job interview. What was it that you found particularly difficult.

iCeGS

Respond to someone elses post by providing them with an online resource that youve found helpful. It might be a web page with interview tips, a YouTube clip or something else.

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

Online career support

Information Automated interaction Communication One to one One to many Many to many

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

The wisdom of crowds

Can we intervene?
Facebook LinkedIn Twitter Etc.

Career learning is going on

But we are just one voice amongst many

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

The creepy treehouse

 People should know where you are and what you do. But, they should call you into play.

Elle Connexions

http://socialyouth.posterous.com/

If you walk away with one thing

E-guidance isnt about technology. It is about learning and its about people.

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs

My contact details
t.hooley@derby.ac.uk @pigironjoe http://adventuresincareerdevelopment.com Just Google me

iCeGS

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs