You are on page 1of 18

Chapter 17

Making Oral Presentations

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-1

Purposes in Oral Presentation


Guides choice of strategy and content
Informativeinform or teach audience Persuasivemotivate audience to act or believe Goodwillentertain and validate audience

Make purpose as specific as possible Not introduction

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-2

Planning Presentation Strategy


Strategyplan for reaching specific goals and audience Simplify details, visuals, words, and sentences Make it simpler than written message to same audience
McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved 17-3

Planning Presentation Strategy, continued


Analyze audience as you do for written message Think about physical conditions in which youll speak Adapt message to audience and situation
McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved 17-4

Choosing the Kind of Presentation


Monologuepresenter speaks without interruption Guided discussion
Speaker presents issues audience agreed to earlier Presenter serves as facilitator, tapping audience knowledge

Interactivea conversation, like sales presentations


McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved 17-5

Adapting to Your Audience


Dont seek major opinion change in one presentation Make ideas relevant to audience by linking what you say to their interests Show audience that topic affects them directly
McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved 17-6

Planning Strong Opening & Closing


Points of emphasis Interest audience and emphasize key points Talk from notes Write out opener and closer

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-7

Four Strong Openers


1. 2. 3. 4. Startling statement Narration or anecdote Question Quotation

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-8

Planning Presentation Visuals


Include main points, not details Elaborate on visuals as you talk

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-9

Designing Presentation Slides


Use a big font Use bullet-point phrases, not sentences Use clear, concise language Make only three to five points per slide Customize your slides

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-10

Choosing Information
Plan to answer audiences questions and objections Write conclusion first; identify main points leading to it Limit to three main points Determine what data to include for visuals

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-11

Choosing Information, continued


Link points to knowledge audience has Quote authorities the audience respects
Paraphrase to simplify language Tell whom youre citing

Demonstrations can help audience remember points

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-12

Five Organization Patterns


1. 2. 3. 4. 5. Chronological Problem-causes-solution Pro-con 1-2-3 Excluding alternatives

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-13

Overview
Tell what youll cover first, second, and third
Helps audience know what to expect Prepares audience for tracking and remembering your points Offers clear signpost as you end each point

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-14

Fear
Be prepared Use only normal amount of caffeine Avoid alcoholic beverages Re-label your nerves

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-15

Effective Delivery: Notes


Put notes on cards or sturdy paper Jot down details, examples youll use Indicate where youll refer to visual Look at notes rarely Hold notes high

McGraw-Hill/Irwin

2009 The McGraw-Hill Companies, All Rights Reserved

17-16

Effective Delivery: Handling Questions


Anticipate questions; prepare to answer them Tell audience early how youll handle them Dont nod or say Thats a good question!, unless you say it every time Repeat question before you answer Link answer to purpose and points made Reword hostile or biased questions
McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved 17-17

Group Presentations
Introduce each group member Pay close attention to other members when they present Plan transitions Enforce time limits strictly Coordinate visuals for coherence Practice, practice, practice!
McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved 17-18