Analysis of market share of ‘Vanity’ in

Domestic market

Presented by:
Priya Rani
Regd.No.2020070407
Roll No.44(G)

Chair Person: Reporter:

Jyoti Jasdeep Kaur
Regd.no.2020070312 Regd.no.2020070498
Roll No.45 Roll No.46
 SIGNIFICANCE OF LOGO

 The “Flame” signifies growth i.e. growth of the company

along with each and every individual associated with it
whether he/ she is a worker, an employee, employer,
shareholder and customer.
 The “Stick” symbolizes cotton that is basic raw material
for the core product of Vardhman.
 The “V” stands for the Vardhman Group.
ABOUT VARDHMAN……..

 Vardhman is a major integrated textile producer in India.

The Group was setup in 1965 at Ludhiana, Northern India.
The Group recorded a turnover of Rs.2210 crores (about
US$ 500 million) in FY 2007-08. The Group portfolio
includes manufacturing and marketing of Yarns, Fabrics,
Sewing Threads, Fibre and Alloy Steel.
 THREAD OVERVIEW

 In India, Vardhman is synonymous with threads. Not just threads for

clothes, but for wallets, hand bags, suitcases, shoes, tents, industrial
applications and even kite-flying.
 Reputed manufacturers and buying houses prefer Vardhman because
of its commitment to quality and service. The company fulfils IS/ISO
9001:2000 requirements and the products manufactured are azo free.
 COMPANY PORTFOLIO

 Sewing Thread: Vardhman is the second largest producer

of sewing thread in the country. The sewing thread
manufacturing capacity is being expanded from present 17
tons per day to 22 tons per day in its sewing thread plants
located at Hoshiarpur, Baddi and Ludhiana. Sewing threads
contributes 12 percent of the group turnover.
 VARDHMAN ON WORLD MAP

BANGLADESH U.K. RUSSIA

INDONESIA SAUDI ARABIA ISRAEL
CHINA SINGAPORE ITALY
CANADA USA SRI LANKA
JAPAN COLOMBIA VENEZUELA
SPAIN KOREA EGYPT
VIETNAM SWITZERLAND NEWZEALAND
GERMANY MALAYSIA GREECE
MANUFACTURING & DISTRIBUTION
NETWORK

HOSHIARPUR DELHI INDORE

MALERKOTLA KANPUR KOLKATA
CHANDIGARH PATNA MUMBAI
LUDHIANA MANDIDEEP BANGLORE
BADDI AHMEDABAD CHENNAI
BATHINDA BARUCH TIRUPPUR
 CUSTOMERS

 STEEL: Telco, Ashok Leyland, Maruti, Hindustan

Motors, M&M, Escorts, Toyota etc.
 FABRIC: GAP, Banana republic, Ann Taylor, Espirit
etc.
 YARN: Arvind Mills, Ginni International, Rolex, OCL
etc.
 SEWING THREAD: Duke, Sportking, Octive, Neva
Garments etc.
 COMPETITORS

Arvind Mills Indo Rama Synthetics

Alok Industries Welspun India
Thread India Abhishek Industries
Sunrise Oswal Industries
Malwa Madura Coats
Century Enka Rajasthan Spinning Co.
Raymond India Garden Silk Mills
Nahar Spinning Mills
VANITY-THREADING THREAD
 OBJECTIVES OF THE STUDY

 To know the market share of ‘vanity’ in domestic market.

 Customer satisfaction level for ‘vanity’.
 Are promotional schemes attracting customers?
 Find out the untapped area.
 ABOUT ‘VANITY’
Vanity was launched in the year 2003 as a specialist eyebrow threading
thread.

KEY FEATURES:
 India's only specialist eyebrow threading thread.
 Made of the finest quality cotton on state of the art machines.
 With anti-bacterial treatment which protects your skin from any kind
of allergy or infection.
 Good elasticity to withstand stress during usage.
 Uniform structure of the thread makes it smooth over skin surface.
 Vanity is available in an attractive box pack of 10 spools. Each pink
colored spool is also individually packed in a box.
RESEARCH METHODOLOGY

 Primary data- Questionnaire

 Secondary data- Company websites
ANALYSIS
Ques.1 Which brand is being used for
threading?

100

80

60
5149 Vardhman
40 Coats

20

0
%age
Ques.2 Thread is purchased as bulk or
loose packs?

100

80
71

60
Bulk
Loose bulk
40
29

20

0
%age
Ques.3 Source of purchasing thread

100

80
67
60
B.Parlours
40 Dealers
25 Delivery Man
20
8
0
No.of
parlours
Ques.4 Response about Vardhman
thread.

100
90
80
70
Long lasting
60
Better results
50
Easily available
40 29 Good quality
30
20 14
10 6
2
0
%age
Ques.5 From how long time parlours
are using these threads?

100
90
80
70
60 zero-two
50 two-four
40 four-six
30 25
1918 more than six
20 12 9 10
10 3 5
0
vardhman coats
Ques.6 Satisfaction level of using
Vardhman thread.

100
90
80
70
60
50
Yes
40 41
No
30
20
10 10

0
satisfection
level
Ques.7 Are promotional schemes
beneficial for customers?
100
90
80 78
70
60
50 Yes
40 No

30
22
20
10
0
%age
 CONCLUSION

 Although the market share of Vardhman is more but there is

subtle competition from Coats.
 Customers are not much aware of availability of the thread
‘Vanity’ in market. They are also unknown about the features of
the thread.
 The terms and conditions and delivery service has been found
to be better in comparison to competitors.
 The compatibility between dealers and company has proved to
be conductive for promoting the sales of eye brow thread in
comparison to its competitors.
 LIMITATION

 There was such a wide area. So, it was not easy to cover the
whole area for survey.
 Some beauticians were not willing to give their views about the
thread.
 Some beauticians were not aware of the thread ‘Vanity’. So, it
was difficult to make them aware of the product individually.
 RECOMMANDATION
 Customers are not aware of the thread eye brow thread
‘Vanity’. So, company must do some seminars, provide print
ads and some other promotional schemes to the customers so
that they may be more aware about the thread
 Company must also improve the quality of the thread so that
customer may be satisfied from the quality of the thread.
 There should be a proper way of marketing of the thread.
 Price of the product should be reasonable. So that customers
may easily purchase it.
 COMPANY’S SITES

 http://www.vardhman.in/about_vardhman.asp
 http://www.vardhmanthreads.com/eyebrowthreading.ht
ml
 http://www.vardhmanthreads.com/tailoring.html
 http://www.vardhman.in/investor_financialperformance.
asp
 http://www.vardhman.in/overseas_overview.asp
 www.amefird.com
I learn a lot about how to analyze the market……….
Customer’s level of satisfaction…………

THAT’S ALL WHAT I HAVE

DONE FROM MY SIX WEEKS
TRAINING……………………
………………
THANK YOU