Professional image

Professional image
Tangible/ intangible Make the Intangible Tangible

Professional image
What is professional image? Why should we create professional image?
the set of qualities and characteristics that represent perceptions of your competence and character as judged by your key constituents

The importance of professional image

Have the advantage of bargaining Have credibility Function An intangible asset The first step to success

OUTLINE
The perceived professional image The threats of devaluation Professional image management and impression management The elements of professional image Buff your professional image online

Different Kinds of Professional Images

& Three Identity Threats

Desired Professional Image

Trustworthy Caring Humble Capable

Undesired Professional Image

Snobbish Irritable Lazy Domineering

Perceived professional image

Indirect signals

Direct feedback

Stereotypes

Predicament Devaluation Illegitimacy

Creating a Positive Professional Image

What the impression they make?

A writer and television host
The 67th United States Secretary of State

KNOW EXPECTATIONS FOR A PROFESSIONAL

5 Steps of Managing professional image

Identify your ideal state Assess your current image, culture, and audience Conduct a cost-benefit analysis for image change Use strategic selfpresentation to manage impressions and change your image Manage the effort you invest in the process

IMPRESSION MANAGEMENT IS ABOUT STRATEGIC SELF-DISCLOSURE

Impression Management
Non-verbal Behavior Verbal Cues Demonstrative acts

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Positive Distinctiveness
An attempt to create a new, more positive meaning for selfidentity

Educate others about the positive qualities of your identity group

Social Recategorization
Suppress identity that are personally and/or socially devalued.

Distance yourself from negative stereotypes associated with identity group.

How to create and maintain a professional image

How to create and maintain a

professional image Quality of work Responsiveness and customer service Accountability

Overall presentation
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 Communication and listening ability Social networking personas

Reputation

Last but not least

Appearance is also important Package yourself -Personal branding Manage your own professional image before others do it for you. Mend the gap between you are and you should be

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