Nurfauza Sari (1206296652) Reyna Armelia (1206296690) Riandra Khairina (1206296715) Surya Irawan (1206187922) Syaifullah Budiawan (1206296822)

KELAS B 121

Kenya

Negara agrikultur

75 % penduduk berkontribusi menjadi buruh tani 8% lahan di kenya merupakan lahan subur.

Honey Care Afrika dimulai pada tahun 2000 di Nairobi, Kenya, oleh Farouk Jiwa.

Independent Business Model

No-gender differences

Improving Quality Gaining farmers trust

HONEY CARES TRIPARTITE BUSINESS MODEL

Honey Care

SYMBIOSIS
Development Organization Donor Agency / MFI

Rural Communiti es

Key Factor of Honey Care Africa

Key Activity Key Resource Key Partner

9 Building Blocks Business

Sumber: Your Business Picture, http://www.konoconsultancy.com/uploads/images/Business%20Picture.jpg , diunduh 4 Maret 2013

Key Activities
Socially and environmentally sustainable Money for honey (fair price, on the spot details + formal contract) Training untuk petani Feedback dari petani

Customer Relationship
Menjaga kualitas untuk pelanggan Personal assistance (project officer)

Key Partnerships

Value Propositions
Product and service (kualitas premium) Trust and loyalty with partner (farmers)

Customer Segments
Mass market (urban society)

International donor agencies: K-Rep Bank & Swiss Dev Corp Government

Channels
Urban supermarket (retail, shop, hotel) Export (UK, Tanzania< Canada)

Key Resources
Petani madu

Cost Structures
Cost driven (minimum cost)

Revenue Streams
Assets sells sell inventory madu

Special bond with the farmers Trust and loyalty Money for Honey Fair price (on the spot) dan formal contract Training Feedback dari para farmers

Teknologi modern

Trust and loyalty

Teknologi modern
Money for Honey

Training

Special bond with the farmers

Feedback

Madu yang berkualitas (premium quality)

International Finance Corporation

NGO

Donor Agencies

Swiss Development Corporation

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Mensponsori proyek-proyek yang akan membantu masyarakat dalam membangun self-suffeciency

Enhance Scalability and Replicability

The replicability and scability of Honey Cares business model

Expand beekeeping operation across East Africa without losing its farmer focus.

But

Bottleneck

Collection, Payment and Quality assurance (??)

Establishing collection center

Downsides(?) individual farmer would have to bring the honey to collection centers.

Establish the collection centers per region based on the data of area distributions (farmers), build the collection centers in the region that has more farmers

Loan from international donor agencies as much as the amount of forecasted production output from the farmers and forecasted sales in supermarket.

Payment : on the spot or by cell-phone banking.

Investment in technology and human resources Attract the investor Public celebration Increase marketing campaign Add more project officer The Agricultural Sector
Adding farmers Increase the production volume

Key Resources, Key Partners and Key Activities tidak dapat dipisahkan.

Core sources yang menjadi competitive advantage dari Honey Care adalah hubungan antara manajemen dengan para petaninya yang kuat dan juga teknologi yang modern yang tergabung menjadi satu sistem