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Market segmentation is dividing a market into subgroups of customers, having a common characteristic such as needs or behaviour.
No pattern
SEGMENTED MARKET
GEOGRAPHIC SEGMENTATION
Divide the market into different group based on : Region South India , North , Western Region, East City metro cities, cities with population more than 1 million Climate
States
Ex.- Mcdonalds globally, sell burgers aimed at local markets, for example, burgers are made from chicken in India rather then beef . In Mexico more chilli sauce is added and so on.