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The document discusses research conducted on the impact of heavy discounts on consumer buying behavior at Koutons retail stores. The objectives were to understand consumer perceptions and how discounts affect purchasing decisions. A survey was conducted with 50 respondents using a questionnaire. The results showed that most customers prefer Koutons and are influenced by discounts and lowest prices. Heavy discounts encourage additional purchases. The researchers recommend Koutons promote products and prices more to influence brand preference and capture consumer attention with promotions.
The document discusses research conducted on the impact of heavy discounts on consumer buying behavior at Koutons retail stores. The objectives were to understand consumer perceptions and ho…