Presented By Azeem Rahman K.

INTRODUCTION
Organisational study is done in order for the purpose of acquiring practical knowledge of working and functioning of the company. It shows the different departments in an organisation. V guard industries is a company which has created a niche for itself and has been nurtured by quality consciousness, passion for hardwork and will to succeed. The organisational study was undertaken mainly to study the departmental functions of V-Guard Industries ltd. Established in the year 1977, from the vision of one man, Kochouseph Chittilappilly.

DEPARTMENTS
Finance & Accounts Human Resources

Electromechanical
Systems

Corporate Communications Supply Chain Management

Mechanical & Electrical

Customer Service Marketing

Finance Department Structure

CHIEF FINANCIAL OFFICER

CHIEF OFFICER (HEAD ACCOUNTS)

COMPANY SECRETARY (SECRETARIAL)

CHIEF OFFICER (COSTING)

SENIOR DEPUTY MANAGER(INVENTO RY MANAGEMENT)

CHIEF OFFICER (INTERNAL AUDIT)

MANAGER (INDIRECT TAX &VENDOR MANAGEMENT)

DEPUTY MANAGER (STATE AND LOCAL TAX)

CHIEF OFFICER (LEGAL COMPLIANCE)

Human Resources Department Structure

Senior GM

DGM
Chief Officers

Senior Officers

Officers

Senior Executives

Executives

Trainees

Corporate Communications Department Structure

ASSISTANT MANAGER

CHIEF OFFICER

SENIOR OFFICER

DESIGNER

DESIGNER

Mechanical & Electrical Department Structure

VICE PRESIDENT

GENERAL MANAGER (MANUFACTURING GROUP)

CHIEF OFFICER (ADMINISTRATION GROUP)

DEPUTY MANAGER (DESIGN GROUP)

CHIEF OFFICER (PRODUCT GROUP)

SENIOR MANAGER (MANUFACTUR ING) QUALITY CONTROL ENGINEERS

CHIEF OFFICER (OUTSOURCING)

WATER HEATERS

QUALITY CONTROL ENGINEERS

FANS

Electromechanical Department Structure

VICE PRESIDENT

DEPUTY GENERAL MANAGER (PRODUCTION)

DEPUTY MANAGER (PRODUCT DEVELOPMENT)

ASSISTANT MANAGER (MOTOR)

EXECUTIVES ELECTRONICS EXECUTIVES EXECUTIVES ASSISTANT MANAGER CHIEF OFFICER CHIEF OFFICER MECHANICAL

EXECUTIVES

EXECUTIVES

EXECUTIVES

Systems Department Structure

HEAD OF THE DEPARTMENT SENIOR MANAGER

ASSISTANT MANAGER

HARDWARE EXECUTIVE DEVELOPER

SOFTWARE

CONNECTIVITY

SECURITY

EXECUTIVE DEVELOPER

EXECUTIVE DEVELOPER

EXECUTIVE DEVELOPER

Supply Chain Department Structure

VP (PURCHASE AND LOGISTICS MANAGEMENT)

DEPUTY GENERAL MANAGER (RAW MATERIAL PURCHASE)

DEPUTY GENERAL MANAGER (LOGISTICS CONTROL)

OFFICER

OFFICER

Customer Service
TYPES OF SERVICE PROVIDED
Service at service spot

CHANNELS FOR REGISTERING COMPLAINTS

Through dealers

Service at dealers spot

Service at customers

Directly contact to service centers

Contact through help line

spot

Register complaints through mail

Customer Service Department Structure

Marketing Department
PRODUCTS
Stabilizer Pump Three phase pump Water Heater Cable Switchgear Induction Cook Top LT Cable Solar Water Heater Digital UPS ,Battery & Trolley UPS online UPS & offline Fan

No of Distributors
No of DMAs No of Retailers

- 200 nos
-300 nos -9000 nos

Dealer promotion activities

Margin
Schemes Advertisement Support- Wall painting, Paper ads,

Glow sign, Hoarding, Exhibition Advertisement Policy- Press & TV from corporate office Dealers Meet

Marketing Department structure

Marketing

ZONE 1

ZONE 2

ZONE 3

Vice President Marketing

Vice President Marketing

Vice President Marketing

Product In-charges for various products

SWOT Analysis
STRENGTH
Presence of established

WEAKNESS
Demand is seasonal and is

distribution network in both urban and rural area Presence of well known brand. High rate of employee satisfaction.

high during festive season Low purchasing power of consumers.

OPPORTUNITY
In India the penetration level

THREAT
High import duty on raw

of white goods is lower as compared to other developing countries Unexploited rural market Rapid urbanization Easy availability of finance

materials imposed Substitute products from Singapore, China and other countries

FINANCIAL RESULTS
Gross sales Less : Excise Duty Net Sales Other income Total Income Operating Profit before Depreciation, Interest, Tax & Exceptional Item Less: Depreciation Profit Before Interest, Tax & Exceptional Item Less : Financial charges Profit Before Tax & Exceptional Item Add: Exceptional profit Profit Before Tax Provision for tax: Current Tax Deferred Tax For earlier years Net Profit Balance in P & L account brought forward

31-03-2011
73,746.63 1,112.44 72,634.19 198.86 72,833.05 7,474.36

31-3-2010
46,229.03 820.12 45,408.91 142.44 45,551.35 5,179.48

793.66 6,680.70 1133.38 5,547.32 363.61 5910.93

714.96 4,464.52 513.25 3,951.27

3951.27

1,607.80 39.46

1,270.26 130.22 3.53

4,263.67 3,930.02

2,547.26 2,926.91

Profit available for appropriation Appropriations a) Transfer to General Reserve b) Dividend proposed: Final dividend proposed Tax on Final Dividend proposed

8,193.69

5,474.17

500.00

500.00

1,044.66 169.47

895.43 148.72

1,714.13
c) Balance carried to Balance Sheet 6,479.56

1,544.15
3,930.02

8,193.69

5,474.17

Conclusion
V guard industries are the major company of producing consumer durables and also a company having high goodwill. Now the company is running successfully. The earnest effort of the management and the willing co-operation of the workers put it on track successfully. Now the company is really in the developed stage and is also moving ahead to import its products. The company is strived to achieve an established position and reputation through its various marketing strategies. The dedicated corporate social responsibility that the company has towards the society and the employees makes V-guard to have a good brand image. The company is also working hard to achieve its vision let us endeavour to make V-Guard a trusted household name and as per their effort put on it will achieve its vision one day.