Export Merchandising

Presented by: BhavikSinghania (04) ArchitaKilla (05) HimaniDhawan (09) DineshDahiya (27)

To understand the working of various departments of Warsaw Industries contributing towards processing of an export order. To understand the role of Merchandisers in Warsaw Industries. To study the Export Documentation inWarsawindustries ltd. i. Pre Shipment procedure ii. Post Shipment procedure

Exporting is complex and challenging activity in todays dynamic world environment as it involves the performance of operations that determine existing and potential demand in a market. Learning the stepby-step processes & procedures to be followed in an export contract is a crucial activity in export procedure. In order to complete an order for Knitted garment, many activities like communication between different departments, the process of outsourcing raw material, payment process, quality control, packing and shipment of goods etc. are undertaken. Different departments work in synchronicity & various documents are prepared in the process.

Warsaws Industries Limited, Tiruppur,India.

Their Mission Vision: 1. They believe in continuous improvement through implementation of latest production techniques. 2. Upgrading technologies in various segments. 3. Imparting appropriate training. 4. Creating infrastructure. 5. Satisfying work environment.

Established in 1989 A leading Apparel Export House of India Company promoted by Mr. H.R. Gupta and Mr. Vijay Jindal A leading manufacturer & exporter of Knitted garments They designs, manufactures and sells a wide range of outer wear T shirts, sweat shirts, polo shirts, etc. for top end customers in the international market They have five factories inTiruppurcovering 500,000 square feet spread over 14 acres of prime land It employs about 6000 people including contract labour The Companys total turnover for the year ended March 31, 2009 was US $ 66,263,537.1907 from the sale of 20,717,285 pieces.

Customer Gap Inc. J.C. Penney Company Kohls Corporation Federated Department Store

Country USA Canada Mexico UK

Phillips-Van Heusen Germany Corporation Hartmarx Corporation Spain

Sears, Roebuck and Co.

Haggar Clothing Co. Supreme International

Netherlands
Middle East Japan

The role and responsibilities of a merchandiser working for an exporter: Marketing Production and Control Sourcing Packaging and Dispatch

Contact Buyer Proto sample development Cost Negotiation Order Confirmation & Terms and Condition
Terms Of Payment Mode Of Transport Tech Pack etc

Co-ordinate with Design Team

Production Planning P.P Meeting Quality Control Getting Various Samples Approved
Fit sample Size set sample Pre-production sample

Calculating Raw Material requirement Sourcing Raw Material Quality Check of Raw Materials Insure timely procurement of raw materials

Final Approval to be taken by Buyers representative Getting Shipment documents prepared Insure proper and required packaging On-time delivery of shipment

Sound Communication Skill Maintain relationship with Buyer Better Planner Maintain Good Vendor Relation Lastly, should insure on-time delivery of product,in right quantity and of right quality.

In Warsaws industries there are 12 Merchandiser and each is inthrusted with the task of procuring the order and proper and on-time execution of the same. Each Merchandiser handles a unique Buyer

With each Merchandisers Buyer being unique it avoids confusion. There is a good synergy and competitive environment between the different merchandisers.

The Company is reaping profits because of the hardwork of its merchandiser, who srive tirelessly to deliver the right product,at right time to its Buyer . And this is achieved by Proper Production Planning and controlling the same,timely sourcing of raw material and timely dispatch of goods.

Export merchandising can be extremely time consuming so everything needs to be planned in advance & scheduled in a calendar format. The merchandiser himself or herself needs to build an understanding of the organization, documentation used & procedures. He needs to know the clients accurate requirements & stay in contact with them always He needs prior exposure to the norms of the organisation & familiarize himself with the laws, rules and regulations of the two countries involved.

Reference Sites http://www.sebi.gov.in/dp/splfinal.pdf

Reference book Puri, V. K., Exporters Guidelines, A Basic Book on How to Export as per Govt. Policy & Procedures, 2nd Edition, JBA Publishers, 2008-09. Paul, Justin &Aserkar, Rajiv, Export Import Management, 2nd Edition, Oxford University Press, 2009, Chapter 2, pp. 17-29. Malhotra, Naresh K., Marketing Research, An Applied Orientation, Fourth Edition, Pearson Prentice Hall, 2005, Part II, pp. 71-340.