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Company Profile : Type : Public Korean Traded as : KRX: 005930, KRX:005935, LSE:SMSN, LSE:SMSD.

D. Industry: consumer electronics, Telecommunications, Semiconductor. Genre : electronics founded: 1969 Head quarters: Suwon, South Korea Area served: World wide Key People: Chairman : LEE KUN-HEE Products : FMCD, semiconductors, telecommunications Revenue: KRW 201.103 trillion (2012) Profit : KRW 23.845 trillion (2012) Total assets : KRW 181.071 trillion (2012) Owners : Lee KUN-HEE & affiliates Empolyees : ` 221,726 (2012) Parent : Samsung group Samsung website: www.samsung.com

Foundation
Samsung was founded in 1938 in by Lee-Byung-chull

and was originally named Samsung Sanhoe.

joined the electronic industry in the late 1960's.

Mission
Old "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism.
Current "We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society."

Startup
On March 1, 1938, founding chairman Byung-Chull Lee

started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung-which means "three stars" in Korean-would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately evolve to become the modern global corporation that still bears the same name today.

Failure
In 1953 Korea war, Samsung lost its all assets.
Lee Byung Chull was forced to leave Seoul and started

a sugar refinery in Busan named Cheil Jedang


After the war, in 1954, Lee founded Cheil Mojik and

built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company.

Revival
In 1958, Ankuk Fire & Marine Insurance acquired.
In 1963, DongBang Life Insurance acquired. In 1966, Joong-Ang Development established. In 1969, It started Electronic Industry, Samsung-Sanyo

Electronics established (renamed Samsung ElectroMechanics in March 1975 and merged with Samsung Electronics in March 1977)

Gaining Momentum
In 1970, production of Black-and-white TV (model: P-

3202)
In 1976, 1 millionth black-and-white TV produced. In 1977, started export of color televisions.\ In 1978, 4 millionth black-and-white TV (most in the

world) produced.

1979, Began mass production of microwave ovens.


1981, first microwave ovens (model: RE-705D) exported

(to Canada), 1 millionth color TV produced.


1982, 10 millionth black-and-white TV produced. 1984, First VCRs exported to the US

Korea Telecommunications Corp. is renamed to

Samsung Semiconductor & Telecommunications Co. and merged with Samsung Electronics. Home appliances, telecommunications, and semiconductors selected as core business lines.
1989, 20 millionth color TV produced. 1991, development of mobile phone handset

completed.

Innovations
1986, developed the world's smallest, lightest 4mm

video tape recorder. 1993, Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R) 1992, Development of world's first 64M DRAM completed 1996, Developed world's fastest CPU (central processing unit), the Alpha chip 1998, World's first 128M SDRAM introduced.

1999, world's 1st to offer full lineup of digital TVs,

developed watch phone, MP3 phone and TV phone, developed the world's first 3D TFT-LCD Monitor
2000, developed world's first 512Mb DRAM.
2002,producition using 300mm wafer and 90nm

processing technology started.


2004, world's 1st to develop and demonstrate Mobile

WiMAX

2006, world's 1st Blu-ray Player launched, world's 1st

50nm 1Gb DDR2 DRAM developed, Developed the world's first real double-sided LCD
2007 ,world's 1st 64Gb NAND flash memory developed 2009, Displayed the worlds thinnest TV (6.5mm) at

CES, Developed the worlds thinnest 3mm LED TV panel, Announced bada its own smart phone platform.

Adapted to change
From low end electronics products to high end products
From low technology products to high technology

products
OEM and parts supplier to Branded product

manufacturing
From co-operating with Japanese major electronics

companies to own research and development.

Vision for 2020


Inspire the World, Create the Future.
This new vision reflects Samsung Electronices'

commitment to inspiring its communities by leveraging Samsung's three key strengths: 'New Technology,' 'Innovative Products,' and 'Creative Solutions.' Promoting new value for Samsung's core networks: industry, partners, and employees. Samsung hopes to contribute to a better world and a richer experience for all

Objective
Maintain competitiveness.
Lead the Digital convergence revolution. Create products that inspire digital integration across

the entire company.


Become Market oriented enterprise.

Strategy
Blue Ocean Strategy
Value Innovation, first component of Blue Ocean Strategy is

Samsung's primary tool for product development. Value Innovation Program centre was started in 1998 and it was playing a very key role in rapid growth of Samsung to world top consumer electronics company. Many cross-functional Blue Ocean Project teams were at work and had ingrained the approach in the corporate culture with an annual conference presided over by their entire top management. Within 5 years of entering the mobile phone market, in 2003 Samsung has become the No2 player in the mobile phone market.

In 2006, samsung launched Market Driven Change, where

its focus was on the consumer insights and how to develop better and new products using them. Flat Panel LCD TV was one of the successful result of MDC. and that TV helped Samsung to overtake Sony in the LCD market.
Samsung is developing an OS, Tizen in collaboration with

Intel and it is considered to be compatible for all smartphones and laptops. Recent patent lawsuit with Apple is forcing the biggest Android phone manufacturer to stay away from Android and focus on developing a unique operating system.

Core competencies
Chips and Flash Memory
LCD Display and OLED Display Marketing Chain Ergonomic Product Design

Performance
165,002 154,630
15 4, 63 0

136,324 2009

Sales And Operating Profit (in billions of KRW)


Sales 16,250 17,297 Operating Profit

10,925

2010

2011

22,918

23,827 (23,985)

2009 2010 2011


(14,177) (21,113)

18,522

Cash Flows from Operating Activities Cash Flows from Investing Activities

Competitiors
Apple
Nokia Sony HTC Lenovo

Social Responsiblities
Samsung has been helping the world create a

sustainable and green enviroment


Promote and use sources and renewable energy such

as solar power, wind power, and hydrogen fucel cells


participates in global recycling

Samsung launched the Hope for Children program to

raise awareness for childhood education and healthcare.


Samsung's solve for Tomorrow program also helps the

National Education for Assistance Dog Services


Samsung will donate $3million to America Red Cross

to aid in the Hurricane Sandy relief.

Strategic partners
Microsoft

In laptop and netbook


Segate

Hard disk manufacturing and technology share


Intel

CPU and Software development


Dell ,HP and other laptop makers

Memory and SSD drives

Merger and takeover


Rollei Samsung Techwin acquired a German camera-maker Rollei on 1995. Samsung (Rollei) used its optic expertise on the crystals of a new line of 100% Swiss-made watches, designed by a team of watchmakers at Nouvelle Piquerez S.A. Rolex sees this front-line battle as vital for the entire Swiss watch industry. Rolex has succeeded in keeping Rollei out of the German market. On 11 March 1995 the Cologne District court prohibited the advertising and sale of Rollei watches on German territory.
AST Research Samsung bought AST (1994) and tried to break into North America, but the effort floundered. Samsung was forced to close the California-based computer maker following mass defection of research staff and a string of losses. Rothschild Samsung Securities Co., Ltd. and City of London-based N M Rothschild & Sons (more commonly known simply as Rothschild) have agreed to form a strategic alliance in investment banking business. Two parties will jointly work on cross border mergers and acquisition deals.[53]

MEDISON Co.,Ltd. Ultrasound Monitors In December 2010, Samsung Electronics Co. bought MEDISON Co.,Ltd., a South Korean medical-equipment company, the first step in a long-discussed plan to diversify from consumer electronics.[54]

Grandis Inc. memory developer In July 2011, Samsung announced that it had acquired spin-transfer torque random access memory (MRAM) vendor Grandis Inc.[55] Grandis will become a part of Samsung's R&D operations and will focus on development of next generation random-access memory.[56] Samsung and Sony joint venture LCD display On December 26, 2011 the board of Samsung Electronics approved a plan to buy Sony's entire stake in their 2004 joint liquid crystal display (LCD) venture for 1.08 trillion won ($938.97 million).[57]

mSpot, Inc Music Service On May 9, 2012, mSpot announced that it had been acquired by Samsung Electronics with the intention of a cloud based music service. The succeeding service was Samsung Music Hub.
NVELO, Inc. Cache Software Developer

In December 2012, Samsung announced that it had acquired the privately held storage software vendor NVELO, Inc., based in Santa Clara, California. NVELO will become part of Samsung's R&D operations, and will focus on software for intelligently managing and optimizing next-generation Samsung SSD storage subsystems for consumer and enterprise computing platforms.
NeuroLogica Portable CT scanner In January 2013, Samsung announced that it has acquired medical imaging company NeuroLogica, part of the multinational conglomerates plans to build a leading medical technology business. Terms of the deal were not disclosed.

Reference
www.samsung.com
http://www.forbes.com/sites/haydnshaughnessy/2013/

02/28/is-samsung-the-new-apple/ http://www.businessweek.com/stories/2003-0615/the-samsung-way http://en.wikipedia.org/wiki/Samsung_Electronics http://en.wikipedia.org/wiki/Samsung_Group