B.Y.O.D .

consumers spend for the differentiating experience of connectivity, content, interactivity, creativity, family, entertainment and self image.

The differentiating experience is mediated in their acquired personal devices smart phones, tablets. of information and communication.

B.Y.O.D. TREND

PRODUCT CATEGORY

2012 UNITS SHIPMENT

2012 MARKET SHARE

2017 FORECAST UNITS SHIPMENT 141.0 m 240.9 m 352.3 m 1,516 b 2,250 .3 b

2017 FORECAST MARKET SHARE -5.0% 19.3% 174.5% 109.9%

Desktop PC Portable PC Tablet PC Smartphone TOTAL

148.4 m 202.0 m 128.3 m 722.4 m 1,201.1 b

12.4% 16.8% 10.7% 60.1%

IDC Worldwide Smart Connected Device Tracker February 2013

B.Y.O.D. TRENDS
2012 Top Mobile OS =Android =Apple IOS

2012 Most Popular Apps =E-mail =Browser =Social Media =Games =Entertainment =Information =Publication

Open Government is the context of B.Y.O.D. and social media creating value for ecitizen.

Open Government speaks of the principles and framework of data transparency, open participation, open collaboration, everywhere engagement between government and citizen mediated by technology and social media.

B.Y.O.D. reshapes government relationship with ALL citizen. B.Y.O.D. connects the citizen-centric platform of service delivery, governance transparency, people participation and open communication.

B.Y.O.D. CHALLENGE FOR E-GOV

PRESENTOR
John J. Macasio Redfox Technologies john.macasio@redfoxtechnologies.com