 Type: Public

 Founded: July 11, 1899 in

Turin, Italy
 Founder: Giovanni Agnelli

 Headquarters: Turin, Italy

 Key people: Sergio

Marchionne (CEO),
Luca Cordero di Montezemolo
(Chairman), John Elkann (Vice
Chairman)
 Industry: Automotive,
publishing, finance and
metallurgy
 Products: Autos, Trucks,

vehicular equipment and

financial services
 Employees: 2,00,701 (2008)
 Subsidiaries:
Automobiles:
Ferrari
Maserati
 Fiat Group Automobiles

Abarth & C.
Alfa Romeo Automobiles
Fiat Automobiles
Fiat Light Commercial Vehicles
 Strength Of the Brand
 Cars with attractive styling and
exciting engines
 Cars that are accessible and

improve the quality of everyday

life – on account of our heritage
and tradition
 The first factory:
 opened in 1900 in Corso

Dante.
 150 workers

 produced 24 cars, among

which the 3/12 HP, not yet

fitted with reverse gear.
 Logo of FIAT

 Designed by Biscaretti
 Adopted in 1904.
 Fiat expansion
 Outside Italy:
In 1908 Fiat Automobile Co.
was founded in the United
States.
 Production increased: cars

were flanked by commercial

vehicles, marine engines,
trucks, trams.
 Renovation Of Production:

 The cars were fitted with

electrical accumulators for
the first time.
 The cardan transmission, a

FIAT patent, began to be

used.
 Fiat cars continued to shine

in the competitions and set

several records.
 In 1953 the first Fiat diesel
engined vehicle was presented.
 In 1978 the “Robogate” system
was created.
 The new cars of the 1990s:

 Fiat 500 came out in 1991.

 In 1993, Fiat Punto (named “Car
of the Year” in 1995), Fiat Coupé,
and Centro Stile Fiat came out.
 In 2001 Fiat Stilo was launched,
characterized by a new design, with
sophisticated technology and
numerous deluxe options
 2003 – The sad death of Giovanni
Agnelli, who had been at the helm of
Fiat for almost half a century
 2004: Most significant change in
Fiat car design
 More attention to high-tech
content and intelligent solutions
to simplify several aspects of
daily life in the car.
 Multijet engines:

 Fuel saving and top

performing
 The new system –the new

second-generation Fiat
engines:
 Small 1.3 Multijet 16v, the

sporty 1.9 Multijet 120 and

150 bhp and the powerful 1.4
90 bhp.
 2007 began with the launch of
the Bravo.
 Bravo is the first car to sport the
new Fiat logo as a tangible sign
of the company’s turnaround.
 The new Bravo is a successful
blend of beauty and substance
 The new Fiat Professional logo
 Fiat bring Alfa Romeo,
Maserati, Ferrari to India
 As part its strategy to

aggressively reposition the

Fiat brand in India, the
Italian company has decided
to roll out all its luxe brands
in this market.
 List of Fiat Group models which
have won European Car of the
Year
 1967: Fiat 124
 1970: Fiat 128
 1972: Fiat 127
 1980: Lancia Delta
 1984: Fiat Uno
 1989: Fiat Tipo
 1995: Fiat Punto
 1996: Fiat Bravo Brava
 1998: Alfa Romeo 156
 2001: Alfa Romeo 147
 2004: Fiat Panda
 2008: Fiat 500
Motorcycles and aeronautics
 Fiat Aviazione
 Fiat itself was an important aircraft
manufacturer, focused mainly on
military aviation.
 Other Fields
 Components
 Metallurgical products
 Production systems
 Services
 Construction
 Information technology
 Publishing and communication
 Other activities
 Consulting, Customs Services, Easy
Drive, and RM Risk Management are
minor companies
 Public services, delivering services in
economics and financial fields.
 Other activities include industrial
securitisation, treasury, Fiat
Information & Communication
Services.
 Foundation for social and economic
research.
Lingotto factory (today)
 In India

 Fiat India Automobiles

 Joint venture between Fiat and

Tata Motors.
 Founded in 1997

 Based in Ranjangaon in the Pune

District of Maharashtra.
 Fiat builds the Palio Stile and

Palio Stile Multijet in India.

 Website:
www.fiatgroup.com