Data. Insights. Results.

ASSIGNMENT DESCRIPTION

PRESENTATION FOR MARKETING RESEARCH COMPANY.

Submitted to: Dr.Wafaa Marzouk Done by: Mohamed Kadri & Ahmed Mahdy. 22 Feb 2009
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Intercontinental Marketing Services Pharmaceutical companies face extraordinary competition for market share and pressures to maximize brand lifecycles, all while proving the value of their medicines.
IMS can apply insight and capabilities to a tremendously rich set of data assets and analytics.

IMS HISTORY

Back in 1954, Bill Frohlich, an advertising executive, and David Dubow, a visionary, set out to create a new kind of information company that could enable organizations to make informed, strategic decisions about the marketplace. They called their venture Intercontinental Marketing Services. IMS today is recognized as the leader in its field the worlds leading provider of market intelligence to the pharmaceutical and healthcare industries.

Strategy: Innovation Drives Growth By 1957, IMS had published its first European syndicated research study, an audit of pharmaceutical sales within the West German market. Its utility and popularity prompted IMS to expand into new geographies Great Britain, France, Italy, Spain, and Japan among them. Subsequent acquisitions in South Africa, Australia, and New Zealand strengthened the IMS position, and by 1969, IMS, with an annual revenue of $5 million, had established the gold standard in pharmaceutical market research in Europe and Asia.
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Strategy: Innovation Drives Growth

By 1981, IMS was a thriving worldwide company with offices in 57 countries and annual revenues of $170 million.
It was also a company at a crossroads a company that soon elected to reestablish itself as a company solely focused on healthcare by shedding its consumer research interests.

Our Profile... Our Profile . . .

Operate in Over 100 Countries 60% NonUS Revenues

225,000 Data Sources

Over 2,500 Pharma Manufacturers Supported

Over 1 Million Drug Products Tracked

Global Leadership for 50 Years

Data Suppliers

Long-Term Care Drug Wholesalers

Global Data Network

Hospitals / Doctors Manufacturer Direct

Mail Order

Retail Pharmacies
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IMS Scope At IMS,it works with nearly every major pharmaceutical and biotech company in the world on projects ranging from portfolio development to product lifecycle management. It also provide information, analytics and consulting to a growing range of other organizations with a stake in global healthcare. They also have an internet service(59website).

Pharma Industry Growth 1997-2006

$618B

$387B

$296B

1997
N. America Europe

2001
Japan Other

2006

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Pharmaceutical Challenges

Pharmaceutical Industry Challenges

The Pipeline

Managing the Life Cycle& New Drugs Drive Growth. Maximize Revenue from Portfolio Transformation& Productivity of Representative. A More Complex Mix.

Sales

Marketing

Global Execution

Unique Tactics & Speed.

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Opportunities for IMS More Solutions to Optimize Sales.

More Detailed and Precise Data, New Data. More Integration of All Information Sources. More Customization of Applications. More Diverse Users Need to be Served.
These trends help drive our strategy . . .

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IMS Territory Planner

How am I doing against my target?

Consulting

Integrated Applications

Data

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IMS Territory Planner

How am I doing against the competition?

Consulting

Integrated Applications

Data

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IMS Territory Planner

How effective are my calls?

Consulting

Integrated Applications

Data

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IMS Strategy Evaluator

100%

Perfect targeting
80%

Consulting
% of potential sales 60% increase
40%

Opportunity

Usual targeting conducted by majority of pharmaceutical companies

Integrated Applications
20%

Data
Illustrative Example 0% 0% 20% 40%

Random targeting

60%

80%
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100%

% customers visited

IMS Core Strengths

People Reputation of Leadership and Innovation. Customer Base. Unmatched Data Assets and Expertise. Solutions. Global Coverage.

Financial Model.
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IMS HEADQUARTER,EGYPT

IMS Egypt

Corporate Headquarters

8, Khaled Ibn El Walid St. 901 Main Avenue Sheraton Area, Helipolis Suite 612 Cairo Norwalk, CT 06851-1187 Egypt USA Tel: +20 (2) 22 66 17 Tel: 1 (203) 845-5200Sales & Marketing

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 2002 IMS Health Incorporated or its affiliates. All rights reserved.

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