EVENT MANAGEMENT

Presented by shashikumar. K.

 Event management is one the fastest growing industries in the country. Initially the players were only the large-scale ones with international tie-ups, helping them to organize the events. And all those who joined this industry had no prior qualification, but were learning on the job, as there were no formal courses. However, in the last couple of years a large number of educational institutes have designed courses to train people in the field of event management. And a part of the education is to understand the responsibilities and skills required by those taking up jobs in event management companies. The various skills required by those looking towards being a part of an event management company include: ? Organizational skills ? Technical knowledge ? Public relations ? Marketing ? Advertising ? Catering ? Logistics ? Dcor ?

 Glamour identity ? Human relations ? Awareness of law and licenses ? Risk managements ? Budgeting ? Awareness of media trends One may not be qualified to look into each of the above mentioned, yet maximum knowledge increases job prospects. One of the most important departments in an event management company is event planning. Those looking for event planning jobs have a major responsibility. They are the ones, who need to conceptualize an event, budget it and work on other minute details on paper.

 They form the basis for any event. One of the most exciting career options, off late has been that of event management. Earlier, only a few companies had ruled the roost, organizing large-scale events. But now, this industry is ever increasing with event companies organizing events and functions of all scales. Another interesting aspect is that instead of a company handling all genres of events, they seem to be segregated amongst varied companies. Scope of Event Management: - There is scope for those looking at setting up an event management company, as well as for those seeking jobs in this field. In fact, what is even better is that professionalism has stepped into this field because of the educational institutes providing professional event management courses. Nonetheless, while abroad there are universities providing degree courses in this field, yet here there are reputed institutes conducting diploma courses. And apart from the certification, internship and onthe-job-training is a core factor in most courses. Many people just stepping into this field, or rather considering this field as a career option tend to ask one common question? What are the jobs at event Management Company? And this is an important question, as without this knowledge one does not really know where they are heading. So while this career prospect because of the cool factor enthralls many youngsters; yet there is a seriousness attached to the entire industry.

 For those looking at the various jobs openings in event management, first one needs to understand the various stages involved in bringing about an event. In accordance to this one can apply for a particular post: ? Visualizing concepts ? Planning ? Budgeting ? Marketing ? Organizing Coordinating ? Executing Again one can choose an area of specialization when checking out the jobs available in event management. This is because the companies organize a variety of events; or then the smaller or medium sized companies specialize in one or two types of events. So depending what interests one, the choice can be made from the following, amongst others: ? Fashion shows ? Musical concerts ? Corporate seminars ? Exhibitions ? Wedding celebrations ? Theme parties ? Product launching

 There are no such event management jobs from home; however, a large number of professionals in this field, who are required to do more of a field job than a desk job, function mainly from home. Apart from that, event consultants and those who organize functions like weddings, birthday parties, can function from home, rather than work at a desk. In India, one increasingly popular avenue is that of sports management. This does not only imply organizing sport events, but also managing sports persons' career and media relations. It is an exciting opportunity for those interested in sports and ready to travel around the world. Since it is a steadily growing and developing avenue of event management, the jobs in sports events are still limited and little heard of. Its more about making your services available rather than the job postings screaming out loud for you. It may just never happen. Today, the event management industry worth multiple crores; and is ever-increasing. This is because from the larger events for thousands of people, such as concerts and sports tournaments, to the personal events such as birthday parties and weddings, all need personal management.

 The common person also prefers to have their functions managed professionally, rather than running around and organizing it themselves. According to the experts this company has escalated from being a mere Rs. 20-Crore industry in the '90s to churning out over Rs. 500-Crore, annually, in the present. They also estimate that the industry is bound to grow approximately 400%, annually. All this makes this once industry with a lot of prospects for anyone ready to go through the grueling and yet fun-filed work routine. OVERVIEW OF BUSKERS ENTERTAINMENT PVT. LTD. Introduction: Buskers entertainment is working in the field of events since 1995, the directors- Mr. Brijesh Saxena and Mr.Hemendra Singh Gajawat with their constant efforts and promising attention have made Buskers the most popular platform for events, dance choreography and theme parties. Buskers is available to perform for any number of events or occasions from conference to galas and anything, in between the company will provide you with the perfect performance. Buskers entertainment Pvt. ltd. is a renowned event management company with many successful and prestigious events to its credit. Such as: ? Rainbow nach ke dikha. ? 943 Smirnoff la salsa fiestas 06. ? Smirnoff la salsa fiesta 07. And now a blast of glamour in style that will mesmerize the Models of Rajasthan. A quest for models 2 b i.e.- ? Spykar Buskers Model hunt 2007. Buskers intend to prepare real professional models and dancers from Rajasthan on national and international level with the help of professional experts. Buskers, A place where stars masquerade as dancers, their talents shine like a beacon in the dark.

 forever change the outlook of hundreds of individual towards event management, dance and music. Buskers dance group is unique group with a vast chain of 2000 members and a faculty of 25 males and female instructor who train boys, girls and kids from different school and college. Buskers always strive to give the best what a student life can offer. The best of knowledge from a peerless faculty along with a vast exposure. Is what Buskesrs promise and deliver. Buskers entertainment Pvt. Ltd.

 imparts training to learn about event management, dance, jive. It believes in tapping the fresh talents within the community of young people and students to help them gain a distinct personality. HIERARCHY OF ORGANISATION BUSKERS Mr. Hemendra Mr. Brijesh Singh Gajawat Saxena (Director) (Director) Mrinal Vidula Deviyani David Pooja Bhawani Kishan (Executives) Levis Signature Promotional Activity Event Introduction: My First Event is Levis SignaturePromotional Activity and was organized by National Trading Corporation in Jaipur. I.T.C. (Indian Tobacco Corporation) was the sponsor of this event. This event was concerned with Levis Signature jeans.

 The main purpose to organize this event is to launch the Levis Signature jeans in Jaipur Market. Levis Signature is the product of most widely recognised Levis Strauss & Co. Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Its market-leading apparel products are sold under the Levi's, Dockers and Levi Strauss Signature brands In India Levis Signature was firstly introduced in Bangalore in 2005. During the project (11th may to 19th may, 2007) my main work was to approach the different dealers of garments in jaipur as well as outside of Jaipur as in Ajmer, Delhi, and Udaipur as targeted by the company and to show the variety of jeans to the customers. To show the Levis Signature Jeans among different dealers, I participated in two days Ramp show event as a model. Where I also worked as choreographer. In this event I showed different styles, variety and fittings of jeans The main part of my project I learned much more things from this event, as it was my first official event. I learned that how to deal with the customers at the time of launching new product in the market. Working with known persons may be easy but if you are working with strangers then you have much more things to learn, firstly you should know how to manage yourself. All the dealers showed great interest with the modeling show.

 During show I also learned that not only colures and style matters for customers but also fitting is much more required. The Primary objective of company to organize this event is to increase the sale of Levis Signature in the market and the secondary object is to provide the Levis jeans on minimum and reasonable rates to the customers. The Levi Strauss Signature brand was launched for valueconscious consumers The price range of Levis jeans start with Rs. 699/- and these provides consumers with high-quality, affordable, fashionable jeans wear and casual wear. Some of varieties such as Centre blue jeans, Biker, corduroy, Cargo, Capri are available in many fittings such as- Regular fit, Relaxed fit, Authentic low slim Boot cut, Organic slim straight or low straight fit, Loose straight, Carpenter pant, Low loose Boot cut, Authentic Jethro cargo, officer chino, west point cargo pant and so on. In the show the special collection was: Authentic and Organic pant. With a full range of premium finishes, hand-crafted details, and comfortable fits, the Levi Strauss Signature collection has jeans to suit every style.

They leave an indelible imprint on the mind of the people. Thats what Buskers is vision of two individual founder- Mr. Brijesh Saxena and Mr. Hemendra Singh Gajawat. That was to Some of the Photographs of my first project are as follows: Limitations The limitations of the event Levis Signature Promotional Activity are as follow: 1. Expenses on Advertisement were high. 2. only few dealers were Invited for this show. Recommendations Although the event was very good planned, organized and well managed but there are always some chance for the improvement and to expansion. Some suggestion for the improvement is as follows: - 1. We should invite all the dealers who are having fashion and branded stores in the city as well as outside. 2. The expenses should be less according to the event. 3. The time duration of the show should be more because it is difficult to cover all invited dealers in Jaipur as well as outside in two days shows. Concept Promotion of JCK-2007 (An International Jewellery Exhibition) About Reed exhibition: Reed Exhibition excels in creating high profile targeted business and consumers exhibition and events to establish and maintain business relation and generate new business. It is network of and promoters extend to 65 countries with more market leading events than any other organizer, nobody delivers more business contact than reed exhibition. Reed Exhibitions India is a subsidiary of Reed Exhibitions, the world's leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 37 fully staffed offices. Reed's portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services,

 pharmaceuticals, property, publishing, sport and recreation, transport and logistics, and travel. Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company and world-leading publisher and information provider, with revenues in excess of 4.8 billion (US$ 8.4 billion) (2004). Reed Exhibition's year old wholly owned office in Delhi is continuously developing a market-leading portfolio of international-standard B2B events in venues all across India. Reed exhibitions are working with local venues, government, associations and customers to develop a range of events for a number of markets in India, as well as introducing some of Reed's globally renowned brands to the Indian market. Reed exhibitions have already organized events serving the Jewellery, IT Security and Data Storage industries, Pharma, Cosmetic ingredients, Oil and Gas and all these events bore the hallmark of Reed Exhibitions leadership and excellence.

 The recent acquisitions of Aluminium & Alcastek and Componex shows and the launch of SPE Indian Oil and Gas show are in line with our long-term goals. Whether an Indian company looking to expand domestic or export business; an association or Government agency looking for a world-class event organizer to mange its existing Exhibitions in India, or an international organization seeking a reliable entry-route into India, It can trust Reed Exhibitions India to deliver. About JCK: JCK New Delhi (Date: 07-JUL-07 to 10-JUL-07) is a world-class jewellery event where International and Indian manufacturers can do business with retailers and manufacturers interested in the latest jewellery, brands and fashions. JCK New Delhi is the platform for bringing international producers of jewellery and related items together with a carefully selected number of leading domestic manufacturers and suppliers, to offer a truly world-class choice to the crme of Indian & International jewellery retailers. Only recognized jewellery retailers will be able to attend JCK New Delhi. This is a strictly B2B event and members of the public will not be allowed in under any circumstance.

 JCK New Delhi 2007 will bring together leading international and national manufacturers of jewellery and related items for the second time after a world class choice to Indian and international visitors. JCK the worlds leading trade shows for the jewellery industry, which includes the flagship events, the JCK show- Las Vegas will now make its debut in India in 2007. JCK New Delhi will be the first of its kind to be held in India bringing international producers of jewellery and related items together with carefully selected no. of, leading domestic Manufacturers and suppliers offer truly worldclass choice to crme of Indian jewellery. Reed exhibition outsourced the work of concept promotion to be positive event. I got an opportunity to work with Be Positive on the same project. General Information about Exhibition: Starting Date: July 7, 2007 Closing Date: July 10, 2007 Organiser: Reed Exhibitions Japan Ltd. Category: ?

 Gems and Jewellery ? Sub-Category: ? General Exhibitor's Profile: Exhibitors at JCK New Delhi 2007 will be from the following categories: Leading domestic & international jewellery manufacturers Visitor's Profile: Only recognised jewellery retailers will be able to attend JCK New Delhi. Proof of ownership of a jewellery retail outlet, or employment in the jewellery industry will be required of all attendees. This is a strictly B2B event, and members of the public will not be allowed in under any circumstances Why July?

First B2B jewellery exhibition in the calendar year 2007 in India. No date clashes - no other Indian or International jewellery exhibition for two months. One month after JCK Las Vegas 2007. Opportunity to continue business.

Appropriate time for retailers to replenish their stocks for the wedding & festival season. Why Exhibit?
Easy access to International & Indian Buyers under one roof Opportunity for market expansion at low cost within 4 days Competitive analysis of the global jewellery industry Opportunity to study the latest global jewellery designs

 One - on - One Interaction with Business Visit Companies with the following product interest: Fine Jewellery Gold Jewellery Platinum Jewellery Silver Hollowware Loose Gem Stones Diamonds Watches Clocks Packaging Services Machinery Tools Display

 and Jewellery Objective of JCK: To provide a platform to all exhibitors as well as visitors to showcase their producers in front of each other as well as to expand their business nationally and internationally through this exhibition. Research Methodology: In this research random sampling has been used. Under this sampling design every item of the universe has an equal chance of inclusion of the sample. It is to say, a lottery method in which individual units are picked up from the whole group deliberately but by some mechanical process

 The data collected of this research is based on two types of data e.g. Primary and Secondary data. The Primary data are those which are collected a fresh and for the first time and thus happen to be original in character. Secondary data on the other hand are those which have been collected by some one else and which have already been passed through the statically process. The Market Research of jewelers for JCK Reed exhibition was conducted in a systematic manner and in time. The team of JCK campaign went through a professional training. We got training at JCK office in gurgaon. In this training the team was refined on various necessary skills and we were taught various aspect of concept promotion. Our training included following modules: Module 1: - The way of delivering the Presentation Module 2: - The dress-up code. Module 3: - Team Spirit. Module 4: - Motivation. Module 5: - Objection handling. Module 6: - Stress release. Module 7: - Collecting the Feedback in a systematic Manner.

. The team was precisely asked not to be biased with the organization you are working for, and record whatever good or bad is being said about the event. Armed with effective presentation and dialogue capabilities, the team approached people and brought out them towards JCK Reed exhibition with their inner feelings. The registration process to visit the exhibition and to take the stall in exhibition was so easy. We were given JCK forms, Broachers and JCK magazine to facilitate all information regarding JCK reed exhibition.

 JCK offered free passes to all the jewelers of Jaipur only by feeling the data in JCK visiting forms. Secondary data collection for jewelers is done through the list given by the Be positive event company, magazines, Internet, old news papers and other material related to jewelers at Jaipur. The data was analysed following procedure of classifying, categorizing data, tabulating them and then drawing inferences. The data so collected was classified as number of satisfied and dissatisfied people with the JCK exhibition. It was also analysed that how many people really felt the importance of these kinds of international exhibition and how much further improvement needed to make it successful.

Some event compaines in India

Vivify Enterprises Private Limited. SEVENTY EVENT EMG Anantha hospitality End to End marketing Melt-down crew events Alpocord travels and conferane management Aoj media Anupama media Anapurna event mangement Event 14 events 7 petals etc

Thank you