“To Him be lo ng s

the d im en sio n o f
the H ea ven s an d
the e ar th, it i s H e
who g iv es Li fe
an d de at h an d He
has po wer o ver
al l thing s. ”
(Al-
Presenter No.1: Roop Zahra
DOWNFALL OF MOBILINK
Group Members
• Fizza Azam BT-
08-77
• Ramsha Naeem BT-08-
61
• Anum Fayaz BT-
08-26
• Gulshan Parveen BT-
08-58
• Roop Zahra BT-
08-67
Table Of Contents
• Mobilink
• History Of
Mobilink
• Network
• Organogram
• Growth Share Matrix
•• Products
Downfall Of Mobilink
• SWOT
AnalysisOfMoblink
• Conclusion
 Mobilink
MISSION STATEMENT
 
“ To b e th e unmatc hab le mob ile
syst em of
Co mm un icati on s in Pak ist an t hi s provid es
th e best val ue to i ts cust omer s, e mp loyees,
busi ness par tn ers an d S har ehol ders.”
 
 
 Mobilink
Mobilink's Vision
 
“To be th e l ead ing
telecomm un icati on se r vices provid er in
Pak istan b y of ferin g innovati ve
comm un icati on so luti on s of o ur cust om ers
wh ile e xceeding sh arehold er val ue an d
em ployee expectati ons”
 Mobilink
Mobilink’s Values

• Total customer satisfaction

• Business excellence
• Trust and integrity
• Respect for people
• Corporate social responsiblity
 PTA
Pakistan Telecommunication
Authority

• Tel eco m s ect or o f P akis tan has s een pheno me nal

growt h
• mob ile p ho ne sub scr iber s in 20 07 w ere mo re than
63 m illio n
• rece iv ed more than $1 .8 b ill io n in foreig n d irect
in ves tme nt ( FDI) i n 200 6-0 7
• Pakis tan T el eco mmunicati on A utho rity ( PT A) w as
est ab lis hed i n Januar y 199 7 t o regulat e the
est ab lis hment, op erat ion and mai ntena nc e o f
Presenter No. 2: Ahmad hannan
 History of Mobilink
• A sub sid iar y o f O rasc om Teleco m
• Star ted it s op erat ions in 199 4
• 100% GSM technology
• State- of- the- art communication.
• Mob ilink o f fer s exclus iv el y des ig ne d tarif f p lans
for ind ivid uals to b us ines sm en t o co rporat e an d
multinat ional s.
• Post -paid indigo is the largest brand of its
kind in Pakistan.
• It covers more then 10,000 cities and town
and nation wide as well as 130 countries on
 Orascom Telecom
• Mob ilink was found ed in 1990
as a j oint venture betw ee n M otorola
and t he S aif g roup .
• In Ap ril 20 01 , O ras com T ele com took
• over manag ement cont rol o f the co mp an y.
• Mob ilink had ac hieved 39.8% i n mar ket s har e,
mak ing it the mar ket le ad er in the mo bile se ct or
of P akis tan and had a cust ome r base o f mo re t ha n
32 m illio n b y J uly 200 8.
 
Years of Business 13
Network
Cities 7000+
Investment USD 1 Billion+
Switches 66
Cell Sites 6,300
Optical Cable Deployment 5,000 KM
Switch Types Nokia-Siemens, Alcatel, Huawei
Radio Base Stations Motorola and Alcatel
Intelligent Networks Siemens
Microwave Equipment NEC and Alcatel
Operating Frequency 900/1800 MHz
SMSC Logica CMG
Presenter No. 3: Gulshan Parveen
Organogram
JAZZ pre-paid
Indigo post Paid
Corporate Solutions
Presenter No. 4: Murtaza Shabbir
 Strategic Business Units
• Jaz z One
• Jaz z Bu dg et
• Jaz z L adie s F ir st
• Jaz z E asy
• Jaz z Oc ta ne
• Mobil ink Ind igo
• Mobil ink PCO
 Growth Share Matrix
CASH COW
Jazz Ladies Fir st
Mobilin k I ndigo
Jazz Bu dget

 STAR
Jazz One

  QUESTION MARK
Jaz z Eas y

Mobi link PCO

DOG
Presenter No. 5: Anum Fayaz
 Downfall OF mobilink
Wh at is downfal l?

“Failu re th at r esu lts in a los s o f r epu tati on”

“ a su dden decl ine in s tr eng th or num ber o r
impor tan ce;”
www .w ordne t.com
“A su dden lo ss of wealth , rank , r epu tati on, o r
hap pines s; ru in ”
Me rriam Webst er
 “So me thi ng th at cau ses s evere impairm ent, as of
one's health , f or tu ne, h onor , or hop es ”
Public voices about Downfall
• Loss Of 2 million subscribers due to
interrupted services blocking of illegal SIM’s
• out of the 20, 00,000 subscribers, 7,50,000
have ported their numbers to other
subscribers and the rest 12,50,000 have
been blocked by PTA after they were
identified as illegal SIMs.
• According to wireless federation in October
2008, Mobilink firmly terminated their one
thousand employees in all over Pakistan
from administration and security department
without any notice. Mobilink face financial
 Public Voices About
Downfall
• Mobilink, the market leader, saw a drop in
mobile subscriber base which fell from
28.315 million to 28.116 million during
January-February 2009.”
Presenter No. 6: Fizza Azam
 Major Downfall reasons
Affordability versus
Availability

• Up-to-date service centers and Modern

offices
• Owned Network resources
• Lack of Outsourcing
• Higher Cost resulted in Higher rates
• Availability of cheaper networks
 Detested Packages
Loss Of Reliability
• Launch of Jazz ladies first
• Innovative package of its kind
• Weak network infrastructure
• Unavailable network after 11 pm
• Corporate sector faced problem for a long
time
• Lost customer satisfaction level
Deceptive marketing practices
Lack Of Quick Response
• SMS craze in Public and Youth Especially
• Arrival of Zong
• Competition of cheaper SMS rates
• Mobilink took a long time to introduce Jazz
Unlimited SMS package
• Offered SMS for 0.2/SMS for a long time
 Blockage of illegal
SIM use

• How to Register
• Illegal SIM users were slided
• 3 Million People still using illegal SIM’s
Presenter No. 7: Ramsha Naeem
 Literature Review
“Foreign direct
investment in
telecom sector of
Pakistan drops”.
Zulqernain Tahir
Oct,2008
Dawn News
• FDI in Pakistan is dropped because of:
2. Cellular operators have already invested
huge amounts .
3. The local financial market has enabled
operators generate sources locally .
4. Current financial recession
• Mobile subscriber’s growth rate has
also decreased 61%
• No. of PTCl subscribers are reduced
from 4.4 million to 4.2 million due to
31% taxes
 Swot Analysis
Strenghts:
• Strong Brand Image
• Potential customers
• Highest Coverage
• First to introduce IR
• M2 Motorway coverage
• Biletral roaming with 50
operators
• Motorola Time port Tri band (TT)
handsets
• Tracking and Fleet (VTF)
Management services.
 weakness
• Currently providing not good quality service
because of changing their
• Network from 900 MHz to 1800 MHz.
• Fewer advertisements now days.
• Most expensive telecom company both in call
rates and SMS
• Weak customer retention
• Engineering department of mobilink is not
well competent
Presenter No. 8 : Mehroze Khan
 Opportunities
• Can expand its networks in the uncovered
areas
• Services in the future can be
• Telephone
• Wireless
• Calling Cards
• Can target maximum corporate
•Mo bil eCustomers
P hone Bank ing
• lower prices
 Threats
• New market players
• Competitors can offer packages for corporate
customers in better way.
• Wireless local loop service providers
• brand names survival.
• Corporate customers can shift to other
companies
• Employee retention
• Loss of loyal customer
Conclusion
• Mobilink still has power and
Brand Image as well as corporate
Impression. It still needs a long
time period and recession to get
beaten by competing companies.
Mobilink is major cellular
company and will stand in first
place many years to come. With
professional approach and highly
skilled staff behind Mobilink is
the premier choice for
Questions Are Welcome