By Fantastic Four team: Sylwia Kaluzna Gabriele Gasperoni Gonzalo Sofont

CONTENTS

general information history organizational structure mission and strategy

products & services

implementing the strategy overview of the 10 OM decisions product design

summary

General information
Company Name: Address: NOKIA CORPORATION Nokia Spain CM CERRO DE LOS GAMOS 1 ED, 3 28224 POZUELO DE ALARCON SPAIN Tel. +34 91/2010314 Nokia Head Office KEILALAHDENTIE 2-4 P.O. BOX 226 FIN-00045 NOKIA GROUP FINLAND TEL. +358 (0) 7180 08000

General information
Location: ALL AROUND THE WORLD. They sell in more than 130 countries, have R&D facilities in 11 countries and production facilities in 8 countries.

Market Position:

THE WORLD'S LARGEST MANUFACTURER OF MOBILE DEVICES One out of three mobile phones was made by Nokia.

History 1865-1967
1865 From the foundations to becoming a major industrial force
Nokia Ab. was created in 1865, when Fredrik Idestam established a paper mill at the Tammerkoski Rapids in south-western Finland. Nokia was named for the river, next to which the pulp mill was created.

1967- a merger with Rubber Works and Finnish Cable Works

Nokia Ab, Finnish Rubber Works (1882) and Finnish Cable (1912) Works (jointly owned since 1922) formally merge to create Nokia Corporation. At the time, Nokia Ab was the smallest of the three. Since then, the process of integration of five businesses (rubber, cable, forestry, electronics, power generation) started.

History 1968-1991

1968-1991 for a pioneering role in the early evolution of mobile communications

The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products, like:
1987 - Nokia launches the Mobira Cityman, the first handheld NMT phone (Nordic Mobile Telephone, the first mobile phone network ever) 1991 - Nokia equipment is used to make the worlds first GSM call.

History 1992-.
1992 essential strategic decisions
Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history.

1994 - first satellite call

The worlds first satellite call is made, using a Nokia GSM handset.

1997 - Nokias Snake Game

Nokia 6110 is the first phone to feature Nokias Snake Game. Snake and its successors are now available on an estimated 350 million mobile phones.

History 1992-.
1998 - NOKIA BECOMES THE WORLDS LEADER IN MOBILE PHONES.
1999 the first WAP handset
Nokia launches the Nokia 7110, the world's first WAP handset.

2002 the first 3G phone

Nokia launches the Nokia 6650, its first 3G phone.

2005 - billionth phone

Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone subscriptions pass 2 billion.

Organizational structure

BUSINESS GROUPS:

Mobile Phones - embraces all mobile devices providing expanding mobile voice and data capabilities. Multimedia advanced mobile multimedia computers and applications with connectivity over multiple technology standards. Enterprise Solutions offers businesses and institutions a broad range of products and solutions. Networks provides network infrastructure, communications and networks service platforms, as well as professional services.

Organizational structure
SUPPORTING ENTITIES: Customer and Market Operations is responsible for sales and marketing, manufacturing and logistics, and sourcing and procurement for mobile devices from Mobile Phones, Multimedia and Enterprise Solutions. Technology Platforms delivers leading technologies and platforms to Nokia's business groups and external customers. other horizontal units: Brand and Design Developer Support Research and Venturing Business Infrastructure.

MISSION

Connecting People
Connecting is about helping people to feel close to what matters. If we focus on people, and use technology to help people feel close to what matters, then growth will follow. In a world where everyone can be connected, Nokia takes a very human approach to technology. July 2006

STRATEGY customers"Wherever, whenever, we believe in communicating, sharing and in the awesome potential of connecting the 2 billion who do, with the 4 billion who don't."

At Nokia, customers remain their top priority. Customer focus and consumer understanding must always drive their day-to-day business behavior.

Nokias priority is to be the most preferred partner to operators, retailers and enterprises.

STRATEGY business In line with these priorities, Nokias business portfolio strategy focuses on five areas, with each having long-term objectives:

Create winning devices Embrace consumer Internet services Deliver enterprise solutions Build scale in networks Expand professional services

There are three strategic assets that Nokia will invest in and prioritize:

Brand and design Customer engagement and fulfillment Technology and architecture

CONCLUSION: competitive advantage built on differentiation (quality)

Products and service delivered

Mobile Phones and accesories (car sets, bluetooth kit sets etc.) Mobile multimedia experiences, as well as share their experiences with others through a range of radio technologies (GPS car systems, Ultra Mobile PC etc.) Enterprise solutions for businesses and institutions.

Network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers.

10 OM decisions in Nokia
Quality - the heart of Nokias brand promise

Not only meeting the expectations but exceeding them

Holistical approach to quality The quality of products and customer experiences depends on the quality of processes, which in turn is tied to the quality of management

Getting acquainted with customer requirements is the starting point of managing the quality
processes are continuously improved based on the measures and the feedback we receive from our customers.

Quality in management is a key point in managing the innovations globally

Self-Regulating Management System key framework for management practices that allow to run the business in a consistent, effective manner. Take quality personally!

10 OM decisions in Nokia
Service & product design

The pursuit of technological excellence is the Nokias driving force Nokias designers create mobile devices that blend cutting edge technology with high fashion. Designing an experience, not a product developed theme or story affects the design language, the selection of materials, the colours and graphics of the product as well as the packaging, advertising etc.

Process, capacity design

Rather long products runs Processes designed taking advantage of the newest technologies Capacity built in view of demand (supporting the credibility of Nokia)

10 OM decisions in Nokia
Layout design

Based on a flexible global manufacturing network that gives them the ability to respond quickly to changes in demand and technology Incorporating fashion designers in the design process experience design approach recognizing trends and the way people or societies are changing Studying target groups (testing) Operates on global market (130 countries) Production units in technologicy leading as well as low labour cost countries headquartered in Espoo in Finland, in the origins of Nokia

Location

10 OM decisions in Nokia

Human resources, job design They offer company-wide incentive and bonus systems, coupled with plenty of opportunities for the employees they are encouraged to create their own development plans. submit your venture proposal Nokia encourages open discusions, conducts Listening to You employee surveys Supply-chain management Nokia sources goods and services from a wide range of suppliers .They tend to engage in joint ventures. Detailed selection of suppliers, who have to fully comply with the companys policy (environmental requirements EMS) promoting social, ethical and environmental responsibility

10 OM decisions in Nokia

Scheduling

They use their own home-developed software.

Inventory management

Maintenance

Executive summary

Was launched as an industrial company Competitive advantage by differentiation Gained its strong position on the market by Being the first who Fashion x Technology = Perfect Quality in each detail R&D exceeding customers needs Targeted at maintaining the credibility and building consumers loyalty

THE END

THANK YOU FOR YOUR ATENTION

sylwia126461@o2.pl gabriele.gaperoni@email.its lukasanzion@hotmail.com