y

B o’s
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History

• The word perfume comes from the Latin

word “per – fume” which means through
smoke.
• The Egyptians were the first to incorporate
perfume into their culture followed by
Chinese, Hindus, Israelites, Arabs, Greeks
and Romans
• In the 19th century the first era of Perfumes
were created due to the advances in Organic
Chemistry knowledge.
 Perfumes and fragrances are a $5 billion
retail industry.
 Related industries such as chemical
companies supply the chemicals the
fragrances are made from.
 Most fragrance chemicals are synthesized
from petroleum products.
 Some companies formulate fragrances and
flavors for other companies.
 Marketing and advertising are used to create
and promote the image of a fragrance.
 Amber
 Chypre
 Single Floral
 Floral Bouquet
 Leather
 Woody
 Citrus
 Bright Floral
 Oceanic/Ozone
 Hugo Boss

 Jovan Musk

 Tommy Hilfiger

 Christian Dior
SEGMENTATION
 Younger people and working age group.
 Busy men and women who are odour
conscious.
 Our product will enhance the feel of skin and
fragrance of the body.
TARGETING
 Age group 18-24(including men and women)
 we are mainly targeting modern trade
outlets.
 People who are more status oriented
POSITIONING
 Generally dark color bottle for men
 Light color bottle for women
 Unique personality for our product variants

DIFFEReNTIATION
 Long lasting smell

USP OF OUR PRODUCT

 Perfume: Neo Brand
 For men and women.
 Combinations of Deos and Perfumes to be
made available during promotional offers as
per seasons
 How often do you use deodrent?

Once Daily
10 Twice Daily
After Exercises

The majority use deodorant once

daily
 How often do you use perfume?

5
6

always
sometimes
never

The majority of people said they use

perfume sometimes
What is your favourtie scent of perfume?

2 1

3
Musk
Tropical
Citrus
9 Plain
Strong scented
3 Other

The majority of people liked

tropical scented perfume
What would yoou prefer your perfume in?

0
4

Glass bottle
Can
Other

16

The majority of people said that

would like their perfume in a glass
bottle
Where do you usually buy your deodrent?

1
3

Priceline
2 Supermarket
Corner Store
Chemist
Other

The majority of people

buy their deodorant from
the supermarket
Where do you usually buy your perfume?

1
Department Stores
Perfume Stores
Chemist
11 Priceline
other
5

The majority of people buy

their perfume in department
stores
BRAND NAME : NEO

PRODUCT : PERFUMES

PRODUCT VARIANTS:

 Neo homme
 Neo femme
 Neo classic
 Neo gold
 Neo valentino
Empowering men
Express individuality
“WHAT SEXY IS”
Product: Is a perfume in glass bottle
 NEO Femme
 NEO homme
 NEO Gold
 NEO Classic
 NEO Valentino

Place: It would be sold at malls, supermarkets & department stores

Distribution channel: Manufacturer-Retailer-UltimateConsumer

Promotion: It would be fantasy advertising promoted on T.V during most

comedies

Price: Range would Rs 700 – Rs 3000.

Before Launch publicity-
Free samples for testing

Launch publicity-
 Hoardings and Billboards
 Malls
 Free Samples
 Advertising in In flight magazines and high-
end magazines

Post launch publicity-

During some peak seasons we will give
some special offers
Strength
 Low brand Loyalty
 Feel good factor
 Trendy people who believe in lifestyle
mantra
 Unique fragrance

Weakness
 Does not cater to lower income groups
 Limited scope for awareness
 Dermatological concerns
Opportunities
 Diversification
 Special perfumes for special occasions
 Expansion in International Markets
 Since there are many international players
we can promote the product with
Ethnocentricism

Threats
 Increase in the number of competitors
 Print add

“Neo”
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